Hyundai CMO: Driving Demand & Human Connection

Behind the Scenes with Angela Zepeda

Hyundai's Angela Zepeda talks working collectively, the power of wasting time, and why the auto industry is where some of the most exciting work is being done. 

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

"I didn't go exactly where I thought I was going to go when I was a kid, but I didn't venture too far off the path." Early on, Angela Zepeda had her sights on the world of fashion, but instead landed “exactly where I’m supposed to be.” As Hyundai’s CMO, both her love for business and creative passion continually coexist. In this episode of Brand Insider: BTS, Angela talks with me about being inspired with what’s possible, taking time to reset and her “superpower” ring…could this be how she channels that powerful energy of hers? (think Green Lantern) You can watch the entire conversation here:




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