Tag results for "performance marketing"
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In DirectionCrealytics, which has a history in performance media, has expanded its reta ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS MessagingRio SEO says the partnership with Movable Ink will streamline the sear ...
- Desktop Ad-Blocking Creeps Up, PageFair ReportsBlockthrough, a firm that helps publishers recover ad revenue otherwise lost ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability FocusEven as leading insurance brands look to cut expenses by reducing marketi ...
- Google Performance Max Automates Precise Targeting, Adjusts TriggersOn Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem"One of the keys to happiness for me has always been ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday SeasonThe Stagwell chief believes the continuing shift to digital and performance marketi ...
- TikTok Introduces Inventory FiltersTikTok now offers an Inventory Filter for ads to help brands ensu ...
- Pandora Introduces Ad Verification From IASIAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Google To Release Video Page IndexingGoogle began rolling out a video indexing report in Search Console ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data InsightsSome believe the tools to identify performance for influencer marketing are lackin ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases RiseMost shoppers prefer some form of gift card personalization, with 30% ...
- Skai CMO Says 'We've Mastered The Closed Web'Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- H-E-B Beats Amazon In Online Grocery SalesH-E-B's strength shows that regional retailers can do a great deal ...
- Finicky ROI: Email Is Not The Top Channel For SMBsEmail is tied for second with content marketing as the leading R ...
- Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey FindsWhen starting a small business, entrepreneurs may put their online presence ...
- Study Shows How Social Commerce Drives Awareness, Performance For BrandsThe survey from Traackr found that more than 70% of consumers ...
- Dollar General Expanding Ad Network, Eyes Self-Service OptionDollar General has begun to explore a variety of ad options, addi ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop OnlineProduct demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Brands Worry About Economic Future, Merkle Study FindsSome 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- What Would Make D2C Marketers Spend More On CTV?D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash BackMicrosoft Ads now offers a full cashback program tied to search ...
- Twitter To Launch Branded Likes, Campaign PlannerTwitter continues to step up the introduction of tools and services th ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over MetricsA federal appellate panel has granted Meta's request to review a tri ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study FindsOver 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On MobileNestle has been testing mono sound and digitally compressed video on mobil ...
