Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands

Performance marketing firm Tinuiti has been named the Digital Marketing Agency of Record for Unilever wellness brands Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC.   

The agency will provide addressable and acquisition marketing intelligence and media activation technology across the five brands. Also, Tinuiti teams will partner with the client to implement  a proprietary customer data platform that unifies touch points across all platforms and channels.  

The agency said it has has grown seven-fold since 2017 and now employs 1,200 performance marketing pros.   

The agency recently launched a brand campaign, ‘Rethink. Performance’, that features three video profiles of current Tinuiti employees, each challenging the viewer to rethink their approach to a specific domain in marketing: Amazon marketing, influencer marketing, and data privacy. All three represent core competencies within Tinuiti and areas where innovatoin has been constant.   

In 2021, Tinuiti acquired Amazon-specialist agency Ortega Group to bolster its full-service Amazon marketplace program. It also acquired digital streaming agency Bliss Point Media that year.  

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