- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- Merge Debuts Marketo Marketing Dashboards
Email Marketing Daily, Ray Schultz - Friday, May 19, 2023
The new service from Merge offers a suite of Marketo reporting dashboard ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Emodo took a leap into performance driven by AI and personalization ...
- AI Will Drive Audience Insights In B2B
Around the Net in Email, Ray Schultz - Wednesday, May 17, 2023
B2B marketers have an opportunity in front of them: AI tools c ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Meta Tests Revenue Sharing For More Reels Creators
Digital News Daily, Colin Kirkland - Wednesday, May 10, 2023
Meta is testing a new way to pay creators on Reels, givi ...
- AI Taste Test: Marketers Can't Pick The Best Campaign Performers
Email Insider, Ray Schultz - Thursday, May 11, 2023
Only a third of marketers can correctly choose the AI-generated variations ...
- Most Marketers Plan Increases In Retail Media Spend
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
First-party email data contributes to rising adoption levels, LiveIntent reports. ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' Product
MediaDailyNews, Joe Mandese - Thursday, May 4, 2023
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
AdRoll has launched what it calls an automation builder -- a to ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Shopify And Criteo Are 'Kindred Spirits'
Data & Programmatic Insider, Laurie Sullivan - Monday, May 1, 2023
Shopify added Criteo as an app in 2022. Since then the commer ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...