Tag results for "performance marketing"
- Adapt To New Nuances of Building B2B Relationships Have you ever heard a B2B marketing person make the following cas ...
- Social Media As A Sales ToolGetting involved in social media can offer value to sales professionals, witho ...
- TagMan Closes $1.3M First Round Of FundingLondon-based startup TagMan has raised $1.3 million in a first round ...
- Data Takes Center Stage in 2010Last year, you couldn't open a marketing industry email or attend ...
- Secrets Of Generating High-Scoring LeadsThe use of predictive modeling to score online consumer sales leads h ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- Predictive Modeling Performance Co. Inuvo Raises $4.2MInuvo, a developer of predictive modeling for performance-based online advertising, said Tuesd ...
- Paying For QualityIf the old saying (usually credited to Ralph Waldo Emerson) about invento ...
- Using Pay-For-Performance To Retain CustomersWhy can't we apply the same principles of performance marketing to retenti ...
- New York Media Taps Clickable For Local Lead GenThe publisher of New York magazine and Menupages has partnered with Clickab ...
- Free's No Good Unless They Want ItHave you read "Free"? That's Chris Anderson's current business bestseller, following "T ...
- Q+A: Zephrin Lasker, CEO & Co-Founder, Pontiflex Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised ...
- Evje Exchanges Broadband Enterprises For SpotXchangeBryon Evje, former COO and President-Products & Technology at Broadband Enterprises Inc ...
- Study: Twitter Ads Might FlyDo Twitterers have a preternatural aversion to advertising, or even the me ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's DysfunctionsLast year, the Interactive Advertising Bureau and Bain & Co. released t ...
- Razorfish Study: Special Offers Drive Engagement In Social MediaA new study suggests the key to engagement on social properties com ...
- Senate Expands Probe Of Discount Club PracticesAs part of its investigation into whether consumers are being duped in ...
- ROI Expectations Too HighWhen advertisers come in to purchase any type of advertising they a ...
- Lights, Cameras, TrueAction: Nick Pahade Directs Digital Agency Re-Branding EffortGSI Interactive, the digital marketing services unit of GSI Commerce that Ni ...
- Interpublic Taps NYT's Graham To Lead 'Performance' Communications At InitiativeIn a major push into what it calls "performance-based communications," Interpublic's Initiati ...
- Interpublic Taps NYT's Graham To Lead 'Performance' Communications At InitiativeIn a major push into what it calls "performance-based communications," Interpublic's Initiati ...
- Getting In Front Of The Recovery The important question during a downturn isn't whether or not the econo ...
- Add Direct Response To Get More Out Of Rich-Media AdsMany marketers struggle with creating cutting-edge ads that grab viewers' attention a ...
- EBay Dumps Old Affiliate Model, Adopts Quality-Click PricingEBay has revamped its affiliate program, replacing the cost-per-lead and rev-share mode ...
- Beyond Your Web Site: Nine Ways To Build An Online PresenceTo compete effectively, it's necessary to expand and enhance your exposure ...
- Don Draper On Performance AdvertisingAround 5:30 Tuesday, I was standing at the bar at 21 wi ...
- Optimizing Web Sites -- Not Just For Brand Image, but For RevenueHigh performing ads are about more than just measuring the eCPM. ...
- Autobytel Opens Doors With DataAutobytel is developing advertising and marketing programs that will give automakers li ...
- Turning The Tide On Local SEM Churn -- It Takes More Than Clicks According to recent reports, local SEM resellers targeting small and medium-sized business ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR ModelKSL Media this morning announced a reorganization of its television buying departme ...
