- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- Jury Sides Against Google In Privacy Battle Over App Data
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
A jury determined Wednesday that Google should pay $425 million for alleged ...
- B2B Rising: AI Tool Scales, Automates Emails
Email Insider, Ray Schultz - Thursday, August 28, 2025
The new solution automates B2B email and is based on buying signal ...
- Consumers Are Still Frustrated By Poor Product Data, Survey Finds
Research Intelligencer, Robert Williams - Wednesday, August 27, 2025
Personalized content, recommendations and guided selling tools strengthened many people's loyalty ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- What Do Streamers Want You To Watch? They Have Signs
TV Watch, Wayne Friedman - Friday, August 22, 2025
Netflix is giving subscribers the option of using their astrology sign ...
- Email's Upper Hand: It Can Eliminate The Middleman
Email Insider, Ray Schultz - Monday, August 18, 2025
Email can help end SMB reliance on search engines, Constant Contact's Da ...
- Email Periscope: Surviving The New Manage Subscriptions Tool From Gmail
Email Insider, Ray Schultz - Thursday, August 7, 2025
Consumers can see who is sending them messages, and how frequently, Moenga ...
- Personalization Puzzle: Tactics That Worked Last Year Slip In Effectiveness
Email Insider, Ray Schultz - Thursday, July 24, 2025
The biggest drop in consumer response was in the area of recommendatio ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Look, No Hands: Streamlining The Email Workflow
Email Insider, Ray Schultz - Wednesday, June 18, 2025
New autonomous marketing capabilities from Movable Ink utilize Agentic Campaigns. ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTV
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotion ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Google AI-Powered Email Update Raises Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 26, 2025
Artificial intelligence continues to raise privacy implications as companies like Google a ...
- Dr. Martens Finds Identity In AI-Supported Data
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
AI has become a tool that allows brands to get to kn ...
- Personal Bind: Most People Find Tailored Ads Scary, Want Transparency
Publishing Insider, Ray Schultz - Wednesday, March 19, 2025
Most consumers also want laws requiring disclosure of personal/identity data used, GumG ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- Costco's Retail Media Strategy: Less About Ads, More About Loyalty
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
Unlike competitors, Costco is using retail media and personalization not just f ...
- Special Me: Consumers Expect More Tailored Experiences
Email Insider, Ray Schultz - Friday, March 7, 2025
Barely a third of marketers said they have had personalized experiences ...
- Fretting About Privacy: Consumers Are Scared Of Personalized Ads
Publishing Insider, Ray Schultz - Thursday, March 6, 2025
Almost half of all consumers have ad blockers running all the tim ...
- Hospitality Starts With An Email: Firm Offers New Service For Hotels
Email Insider, Ray Schultz - Wednesday, March 5, 2025
Sojern says it can help hoteliers that do not have an in-hou ...
- Working Webinars: Personalization Can Lead To Record Engagement
Email Insider, Ray Schultz - Friday, February 14, 2025
B2B brands should be using first-party data, automated nurture emails and A ...
- Tech Teammates: Firms Line Up To Drive Global Personalization
Email Insider, Ray Schultz - Thursday, February 6, 2025
Movable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Meta's AI Assistant Makes Recommendations Based On 'Memory'
MediaDailyNews, Colin Kirkland - Monday, January 27, 2025
Meta says it is improving its AI assistant's "memory" and ability ...
- Metrics Hunting: Behavioral Emails Now Outpull All Others
Email Insider, Ray Schultz - Thursday, January 16, 2025
Behavior-based messaging mostly tops journey-based for the first time, MoEngage reports. ...
- Email Overkill: Consumers Opt Out When They Get Too Much
Email Insider, Ray Schultz - Wednesday, January 15, 2025
Shoppers still prefer email by a wide margin over social media, Optimo ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...