- Less-Hungry Humans Drive General Mills' Sales Down 7%
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2025
The company points to pet food investments, social-first marketing spending, and produ ...
- Chewy Serves Up Fresh Meals as Pet Food Wars Heat Up
CPG Insider, Sarah Mahoney - Friday, September 12, 2025
As humans tighten budgets, the ecommerce giant is banking on premium ch ...
- Heather McMahan, Vital Farms Promote 'Working Dogs'
MAD, Fern Siegel - Friday, August 29, 2025
Gut created the "For Working Dogs Only" campaign for Vital Farms. ...
- Hertz Brings Stress-Relieving Dogs To Airports
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 28, 2025
Hertz has launched the Gold Squad, a team of trained golden retrieve ...
- Purina First Pet-Related U.S. Soccer Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, August 27, 2025
A national campaign will celebrate the human-pet bond. The deal also includ ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- VEG ER For Pets: 'Kind-ER '& 'Bett-ER' For 'Weird-ER' Situations
Marketing Daily, Les Luchter - Wednesday, August 6, 2025
The growing chain of emergency facilities is emphasizing the "ER" part ...
- Actor Josh Hutcherson Joins Hill's 'Clear The Shelters' Campaign
Marketing Daily, Danielle Oster - Tuesday, August 5, 2025
The campaign promotes pet adoption and fostering throughout the month of Aug ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- Dutch Uses OOH To Publicize Vet Telehealth
Out to Launch, Fern Siegel - Monday, June 23, 2025
The creative initially launches in Tampa and San Diego. ...
- Orijen Appoints TDA Boulder Creative-Strategy Partner
Accounts on the Move, Fern Siegel - Thursday, June 12, 2025
The agency will lead work in the U.S. Canada, EU, Mexico, Sou ...
- Marketing Shift Helps Chewy Beat First-Quarter Forecasts
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
Targeted spending and a broader funnel brought in higher-value customers, even ...
- Bissell Pet Foundation Celebrates Helping One Million Pets
Marketing Daily, Danielle Oster - Wednesday, June 11, 2025
Campaign comes after the vacuum cleaner company launched a brand refresh wi ...
- Kristin Chenoweth Casts A Spell On Bored Dogs And Guilty Humans
Retail Insider, Sarah Mahoney - Wednesday, June 4, 2025
Nom Nom's new campaign targets a fretful audience of dog owners worri ...
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
Mediapsssst, Richard Whitman - Wednesday, May 28, 2025
A company called SoluPet has developed a product to slow the progressi ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- Temptations Calls On 'People' Magazine To Recognize Sexy Cat Dads
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
A recent survey commissioned by Temptations found 67% of Gen Z adul ...
- Woof! Lucky One Vodka Lemonade Taps 'Furfluencer' Miss Peaches
Marketing Daily, Teresa Buyikian - Monday, May 12, 2025
Gallo aims to promote the RTD cocktail -- and also help resc ...
- Amazon Focuses On Furry Friends During Pet Days
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 12, 2025
These sales are "In the great tradition of Black Friday, Cyber Monda ...
- Native Pet Lets The 'Dogs' Out
Out to Launch, Fern Siegel - Wednesday, April 30, 2025
The brand focuses on clean products without additives or fillers. ...
- The Honest Kitchen Wants 'Best' Food For Pets
Out to Launch, Fern Siegel - Monday, April 28, 2025
The campaign is the largest ad push in the company's 23-year hist ...
- Test Drive: U.S.-Built Rivian R1S Offers Power, Tech, Plus Pet Comfort
Drive Time, Tanya Gazdik - Monday, April 21, 2025
The Rivian R1S Tri Max offers astounding acceleration of 0 to ...
- Cats Go Wild For Dreamies Treats
MAD, Fern Siegel - Tuesday, April 15, 2025
The global creative, by adam&eveDDB, takes that idea literally. ...
- DoorDash Delivers 'Dog Friendly' Appeal For National Pet Day
Marketing Daily, Danielle Oster - Friday, April 11, 2025
Campaign positions DoorDash as the solution to lonely dogs waiting for owne ...
- A Dog's Life: Betty Debuts 'Dogspeak' For Heckova!
MAD, Fern Siegel - Friday, April 4, 2025
The campaign is the brand's first and the agency as AOR. ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should Watch
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
Despite economic pressure, the pet category remains strong -- driven by G ...
- Volkswagen, Kong, VCA Charities Partner To Help Dogs
Marketing Daily, Tanya Gazdik - Monday, March 24, 2025
Kong and Volkswagen have collaborated on a specially designed, ID. Buzz-inspired d ...
- Hill's Addresses Guilty Pet Parents
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2025
The new global creative approach was born from years of research a ...
- CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives
Marketing Daily, Les Luchter - Tuesday, March 18, 2025
"The beauty of connected TV is that we can run one creati ...