- Native Pet Lets The 'Dogs' Out
Out to Launch, Fern Siegel - Wednesday, April 30, 2025
The brand focuses on clean products without additives or fillers. ...
- The Honest Kitchen Wants 'Best' Food For Pets
Out to Launch, Fern Siegel - Monday, April 28, 2025
The campaign is the largest ad push in the company's 23-year hist ...
- Test Drive: U.S.-Built Rivian R1S Offers Power, Tech, Plus Pet Comfort
Drive Time, Tanya Gazdik - Monday, April 21, 2025
The Rivian R1S Tri Max offers astounding acceleration of 0 to ...
- Cats Go Wild For Dreamies Treats
MAD, Fern Siegel - Tuesday, April 15, 2025
The global creative, by adam&eveDDB, takes that idea literally. ...
- DoorDash Delivers 'Dog Friendly' Appeal For National Pet Day
Marketing Daily, Danielle Oster - Friday, April 11, 2025
Campaign positions DoorDash as the solution to lonely dogs waiting for owne ...
- A Dog's Life: Betty Debuts 'Dogspeak' For Heckova!
MAD, Fern Siegel - Friday, April 4, 2025
The campaign is the brand's first and the agency as AOR. ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should Watch
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
Despite economic pressure, the pet category remains strong -- driven by G ...
- Volkswagen, Kong, VCA Charities Partner To Help Dogs
Marketing Daily, Tanya Gazdik - Monday, March 24, 2025
Kong and Volkswagen have collaborated on a specially designed, ID. Buzz-inspired d ...
- Hill's Addresses Guilty Pet Parents
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2025
The new global creative approach was born from years of research a ...
- CTV Goes Dutch As Pet Telehealth Service Runs Multiple Creatives
Marketing Daily, Les Luchter - Tuesday, March 18, 2025
"The beauty of connected TV is that we can run one creati ...
- Cat Lovers Celebrate Valentine's Day With Hartz Delectables
MAD, Fern Siegel - Wednesday, February 12, 2025
The favored felines get a heart-shaped box of Delectables Squeeze Ups. ...
- Nylabone Celebrates 70 Years With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2025
The brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- Lyft Partners With Animal Planet For Discounted Pet Rides
Marketing Daily, Tanya Gazdik - Sunday, February 2, 2025
To celebrate the Puppy Bowl festivities,Lyft is offering 50% off two p ...
- All Business Is Personal: 'Sopranos' Schirripa Takes Dog Food To Heart
MAD, Fern Siegel - Monday, January 6, 2025
Terri & Sandy, Freshpet's AOR, capitalize on gangster imagery. ...
- Automakers Come Together To Save 23 Dogs
Drive Time, Tanya Gazdik - Monday, December 30, 2024
Automakers, automotive journalists, influencers and PR professionals came together to give ...
- Embark Veterinary Introduces Canine Relative Finder
Marketing Daily, Tanya Gazdik - Thursday, December 19, 2024
"The DNA of Surprises" humorously depicts an unexpected family reunion made possib ...
- Smucker CMO: Engaging Below The Surface
CPG Insider, Sarah Mahoney - Friday, December 6, 2024
Gail Hollander keeps looking for ways to integrate brand experiences with cultur ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- Chewy Waives Adoption Fees For Thousands Of Animals
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2024
All shelter animals want for the holidays is a home. So Thanksgivi ...
- Pet-Friendly Bissell Certifies 'Pet Proven' Products
Marketing Daily, Les Luchter - Monday, November 4, 2024
Bissell hopes to inspire pet adoption by helping consumers "find the highest-performi ...
- Aloft Hotels Offers Solution To Election Anxieties: Petting Puppies
Marketing Daily, Danielle Oster - Sunday, November 3, 2024
The pet-friendly Marriott brand is offering a dog-focused respite in five citi ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- Two Bitch Named National Bourbon Sponsor Of American Kennel Club
Marketing Daily, Teresa Buyikian - Wednesday, September 11, 2024
The bourbon will be featured at various AKC events throughout the comi ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- New Chewy Campaign Asks: What's In A Name?
Retail Insider, Sarah Mahoney - Wednesday, September 11, 2024
For pet owners, it's everything. Say hello to Cash, Roo, Summit a ...
- Group Hopes 'Chimp Crazy' Will Raise Awareness Of Primates' Plight
TVBlog, Adam Buckman - Wednesday, August 14, 2024
The Animal Welfare Institute is advancing the cause of primates kept ...
- Dolce & Gabbana Offers Cologne For Dogs
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 6, 2024
The $109 scent was inspired by fashion designer Domenico Dolce's dog F ...