- New Super Bowl Spending Champ: Novo Nordisk
Marketing Daily - Top of the News, Les Luchter - Friday, February 6, 2026
The pharma company enters the Super Bowl with a :90 spot starri ...
- Telehealth Provider LifeRx Taps Into 'Real Housewives' Universe
Pharma & Health Insider, Les Luchter - Friday, February 6, 2026
Among the brand ambassadors are Margaret Josephs from the "New Jersey" c ...
- Bayer Touts Lynkuet, Its 'Blockbuster' Drug For Hot Flashes
Marketing Daily, Les Luchter - Wednesday, February 4, 2026
Titled "Life Doesn't Stop for a Hot Flash," the campaign stars actre ...
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season
Marketing Daily, Les Luchter - Tuesday, February 3, 2026
Pharma ads during regular season NFL games in 2025-2026 were 104% mo ...
- Novartis, NFL Promote Prostate Cancer Screenings In Super Bowl Ad
MAD, Fern Siegel - Thursday, January 29, 2026
Fallon's creative uses star athletes to share stories and explain ease ...
- Pharma Firm Boehringer Ingelheim Taps Spencer, Vergara For First Super Bowl Spot
Marketing Daily, Les Luchter - Wednesday, January 28, 2026
The two actresses star in a disease-screening awareness spot for early detecti ...
- Hims & Hers Fights The Rich, Serena Touts Ro, In SB Telehealth Ads
Marketing Daily - Top of the News, Les Luchter - Thursday, January 29, 2026
Hims & Hers ad says it can help regular folks erase t ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- J&J Foresees Unprecedented $100B Year In Sales
Marketing Daily, Les Luchter - Wednesday, January 21, 2026
And by the end of the decade, J&J is expecting double-digit annu ...
- Brands In 'The Room Where It Happens': Point-Of-Care Marketing
Pharma & Health Insider, Les Luchter - Thursday, January 22, 2026
In one report, 94% of POC users lauded the channel for reachi ...
- Novo Nordisk Reteams Apple's Long/Hodgman Ad Duo To Tout Ozempic
Marketing Daily, Les Luchter - Tuesday, January 20, 2026
Justin Long and John Hodgman this time represent, respectively, Novo Nordisk's origin ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Health Over Looks: Focusing On Lilly's 'My Focus' Ad
Pharma & Health Insider, Les Luchter - Thursday, January 15, 2026
A heavyset man addresses the camera in pharma's latest anti-obesity-stigma spot. ...
- Teal Leads Women's Health Brands In Cervical Cancer Awareness Push
Marketing Daily, Les Luchter - Friday, January 9, 2026
The campaign includes a :45 video on TikTok and Instagram, consisting ...
- Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
Performance Marketing Insider, Laurie Sullivan - Thursday, January 8, 2026
While OpenAI designed ChatGPT Health to help users better understand their heal ...
- Alcohol Abuse Pill Company Targets Suburban NYC Commuters
Marketing Daily, Les Luchter - Monday, January 5, 2026
The month-long Oar campaign, the company's first out-of-home advertising, consists of 2 ...
- I'd Like A Prescription Against Prescription Meds TV Ads
Media Insider, Maarten Albarda - Wednesday, December 31, 2025
If you are targeting less than 10% of the U.S. population, y ...
- Most Quotable In 2025: Pharma Execs, Campaigns Drill Down On Science
Marketing Daily, Les Luchter - Tuesday, December 30, 2025
Stories on the efficacy of science-based treatments and consumers' thirst for knowled ...
- From Price-Saving Cowgirl To Fingertip Blood Pricks: Top Pharma Insider Columns
Pharma & Health Insider, Les Luchter - Tuesday, December 30, 2025
One top story chronicled a Canadian campaign recruiting U.S. healthcare professionals ...
- Teal Health Runs First TV Spot For At-Home Cervical Cancer Test
Marketing Daily, Les Luchter - Wednesday, December 24, 2025
Spot shows a woman undergoing an uncomfortable PAP smear at a medic ...
- FDA Approves Pill Version Of Wegovy Weight Loss Drug
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 24, 2025
U.S. consumers should be able to obtain it in early January v ...
- AbbVie Streams CLL Leukemia Awareness Film
Marketing Daily, Les Luchter - Monday, December 22, 2025
"Second Winds" refers to how diagnosis and treatment of CLL can le ...
- A Lingo Duo: What Serena Williams And I Have In Common
Pharma & Health Insider, Les Luchter - Tuesday, December 23, 2025
We both used Abbott's 15-month-old over-the-counter continuous glucose monitor. ...
- Weight Watchers Rebrands With New Visual Identity
Marketing Daily, Les Luchter - Wednesday, December 17, 2025
Also new: a "fully integrated platform" that pairs prescriptions with personalized nutritio ...
- Pfizer CEO Announces Some Tariff Relief, Denounces CDC's Vaccine Policies
Marketing Daily - Top of the News, Les Luchter - Tuesday, December 16, 2025
"With our commitment to further invest in manufacturing in the U.S., ...
- Dare To Play: Female 'Viagra' Hits Prescription Market
Marketing Daily, Les Luchter - Friday, December 12, 2025
Pharma company Dare estimates 20 million women in the U.S. "experience challeng ...
- Ionis Pharma, Lifetime TV Go 'Behind the Mystery' Of Angelman Syndrome
Marketing Daily, Les Luchter - Wednesday, December 10, 2025
In 20-minute paid segment on this rare disease, parents tell their stori ...
- How Regulation Is Rewriting The Pharma Marketing Script
Marketing Insider, Eleanor Carey - Wednesday, December 10, 2025
If compliance becomes a differentiator rather than a constraint, brands that ada ...
- Confessions from Stella Rising's SVP, Client Strategy: Brandformance, Fast Pivots, and Direct to Patient
Brand Insider, Barbie Romero - Tuesday, December 2, 2025
Chris Harris, SVP Client Strategy, Stella Rising, discusses why brandformance is t ...
- Pharma Companies Aim For Smoother Pre-Launch Marketing
Marketing Daily, Les Luchter - Wednesday, November 26, 2025
But "omnichannel execution still runs on separate tracks - not in sy ...