- Pharma Giant Sanofi Chases 'The Miracles Of Science' In Corporate Campaign
Marketing Daily, Les Luchter - Wednesday, October 29, 2025
Spot shows folks running as a symbol of how the health-challenged c ...
- Havas Lynx Calls For Pharmas To Fight Health Misinformation
Marketing Daily, Les Luchter - Tuesday, October 28, 2025
With "access to credible data," the pharma industry could have "the antidot ...
- Texas AG Sues Tylenol Makers Over Autism Allegations
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, October 28, 2025
The lawsuit calls for companies to destroy marketing materials that represent, direct ...
- TikTok Agrees To Settle Suit Over Health Data
MediaDailyNews, Wendy Davis - Monday, October 27, 2025
TikTok and parent company ByteDance have agreed to resolve a class-action priva ...
- The Art of the Science: How GoodRx Balances Data, Intuition & Bold Creative
Brand Insider Podcast, Kate Terhune - Friday, October 24, 2025
Tune in now to go behind the scenes of the all n ...
- 'Play Hard': Rugiet's Wordplay Helps ED Ads Rise
Marketing Daily, Les Luchter - Tuesday, October 21, 2025
Rugiet, a telehealth provider of men's sexual health products, piles on t ...
- Novartis Dir. of Integrated Experience Planning on Building Patient Trust and How AI Is Redefining Targeting Strategies
Brand Insider, Barbie Romero - Tuesday, October 21, 2025
How can pharma marketers build patient trust and use AI to targ ...
- Little-Known Pill To Fight Alcoholism Gets Its Time In The Sun
Marketing Daily, Les Luchter - Monday, October 20, 2025
Naltrexone has been available for decades, but has received little consumer promotio ...
- Pursuing Higher Growth Areas, J&J To Spin Off Orthopedics Biz
Marketing Daily, Les Luchter - Tuesday, October 14, 2025
J&J plans to amputate the division -- which helps healthcare providers me ...
- Lilly Wants To Know: What Does Chronic Illness Really Look Like?
Marketing Daily, Les Luchter - Monday, October 13, 2025
The company's recent efforts aim to help TV, movie creators depict ...
- Amazon Pharmacy Brings Rx Vending Machines To Doctor's Offices
Marketing Daily - Top of the News, Les Luchter - Wednesday, October 8, 2025
Kiosks are stocked with a "curated inventory of medications based on t ...
- The Non-Pharma Rx: Take 2 Walks And Call Me In The Morning
Pharma & Health Insider, Les Luchter - Thursday, October 9, 2025
The trend to use nature as healer is exemplified by a Vis ...
- Walk Of No Shame: Runway Show Highlights Patients With Skin Disease
Marketing Daily, Les Luchter - Wednesday, October 8, 2025
The Times Square event aims to make those with hidradenitis suppurativa fe ...
- It's 'Just A Headache': Migraine Advocates Address The Stigma
Marketing Daily, Les Luchter - Monday, October 6, 2025
Pharma firm Lundbeck teamed up with advocacy groups to raise awareness ...
- FDA Approves Second Generic Abortion Pill
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 2, 2025
The FDA approved the original pill 25 years ago and gave approv ...
- Cartoon Panda Series Aims To Support Kids With Cancer
Pharma & Health Insider, Les Luchter - Wednesday, October 1, 2025
"Skivolo's World" is a YouTube series starring a young animated red pan ...
- Foreign Movies, Furniture, Pharma Latest To Face Possible Tariffs
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 29, 2025
President Trump said he will be imposing a 100% tariff on a ...
- Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
Marketing Daily, Les Luchter - Sunday, September 28, 2025
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs li ...
- Pharma Advertisers Reach Prostate Cancer Patients Through Podcast
Pharma & Health Insider, Les Luchter - Thursday, September 25, 2025
Podcasts like "Prostate Cancer Real Talk" "prequalify the listener," says Elverage Alle ...
- Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily, Les Luchter - Tuesday, September 23, 2025
Cologuard "takes the scare out of colon cancer screening," says "Scream" st ...
- Pfizer Aims To Close Gap On Obesity Drugs With Metsera
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 22, 2025
The move comes after a string of setbacks for Pfizer in t ...
- Rebel Wilson Touts Micro Habits, Microdosed GLP-1s For Noom
Marketing Daily, Les Luchter - Friday, September 19, 2025
"The campaign marks a key moment in the evolution of Noon, showi ...
- Trump Supports Gruesome Fentanyl Ads
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 18, 2025
A person involved in the effort told Axios that Trump wanted t ...
- TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts
Television News Daily, Wayne Friedman - Monday, September 15, 2025
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ...
- FDA Warns Drug Companies Over Ad Disclosures
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
"FDA is concerned patients are not seeing a fair balance of t ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- CVS, Walgreens Struggle With Vaccination Uncertainties
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 31, 2025
Drugstore chains are now restricting COVID vaccines in more than a doz ...
- I'd Like A Prescription Against Prescription Meds TV Ads
Media Insider, Maarten Albarda - Friday, August 29, 2025
If you are targeting less than 10% of the U.S. population, y ...
- BTS REWIND: How This Foundation Consumer Healthcare VP Is Making A Difference
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 27, 2025
"Get curious and really put yourself out there to look into differe ...
- A Male Treatment For Vaginal Disease? Evvy Flips The Script
Pharma & Health Insider, Les Luchter - Wednesday, August 27, 2025
How Evvy markets medicine whose sole purpose is to help women ...