- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Shortage Of Cancer Drugs Plagues United States
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 30, 2023
A shortage of low-cost generic cancer drugs is dragging on in t ...
- New Weight Loss Drugs Take Over For Ozempic
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 29, 2023
Move over Ozempic, your 15 minutes of fame is fading fast, ...
- Weight Loss Pills Will Replace Injectables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 26, 2023
Move over, Ozempic and Wegovy injections, there's a replacement pill on t ...
- Lifetime Network, Pharma GSK Tap Former Kid Actors, Now Moms, For Meningitis B Film
Marketing Daily, Les Luchter - Wednesday, June 21, 2023
Soleil Moon Frye and Melissa Joan Hart learn about the potentially dead ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Targeted Campaign Helped Eye Pharma Firm Alimera Grow Enough To Invest In New Product
Marketing Daily, Les Luchter - Sunday, June 18, 2023
A recent awareness campaign for Iluvien, which treats excess retina fluid, help ...
- Lady Gaga Pitches Pfizer's Migraine Meds
Marketing Daily, Todd Wasserman - Thursday, June 15, 2023
The performer says in the ad that she's a longtime sufferer ...
- We Can't Wait: Nat Geo To Document Race For A Cancer Vaccine
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 14, 2023
Documentary will follow the team behind Pfizer's COVID vaccine as they a ...
- Emergen-C Taps Nostalgia With Pop-Rock Vibes, Celeb Endorsement
Pharma & Health Insider, Les Luchter - Thursday, June 15, 2023
As a throwback to the aughts, Haleon launched Pop Rock-style brand extensi ...
- Merck Sues Government Over Medicare Laws
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 8, 2023
Pharma giant Merck filed a suit in federal court in Washington ov ...
- Moderna, Pfizer Face Patent Violation Lawsuits Over COVID-19 Vaccines
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 7, 2023
Moderna and Pfizer are being hit with separate COVID vaccine lawsuits ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- Best Pharma Ads: The Sound Of Cancer Cells Dying
Pharma & Health Insider, Les Luchter - Thursday, June 8, 2023
Klick Health's Rich Levy, former Pharma Lions Jury president, highlights some t ...
- Moody Blues? Apps Track Mental Health Markers Through Voice Cues
Pharma & Health Insider, Les Luchter - Thursday, June 1, 2023
According to Sonde Mental Fitness, a two-year-old app that uses vocal biomarker ...
- Genentech Helps Patients Navigate 'Overwhelming' Breast Cancer Choices
Pharma & Health Insider, Les Luchter - Thursday, May 25, 2023
The company takes the podcast route, sponsoring "Recently Diagnosed? What To Expect ...
- Vroom, Vroom: Asthma Patient Returns To Motorbiking In AstraZeneca Spot
Marketing Daily, Les Luchter - Friday, May 19, 2023
"Motorcycle imagery represents the idea of liberation" from asthma's restrictions on activitie ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Publicis Groupe, IPG Big Winners In Pfizer Global Review
MAD, Steve McClellan - Wednesday, May 17, 2023
The Publicis Groupe assignment includes media, data and production. IPG will ser ...
- MangoRX Pushes ED Pill With Phallic Symbols Gone Limp
Marketing Daily, Les Luchter - Wednesday, May 17, 2023
"Some Things Are Better Hard" consists of vignettes in which normally ha ...
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
MAD, Steve McClellan - Monday, May 15, 2023
This year's media budget for the company's brands totals $430 million, accordi ...
- Pfizer Must Counter Global Assault On Science, Says CEO
Marketing Daily, Les Luchter - Thursday, May 11, 2023
CEO Albert Bourla condemned attacks on the authority of the FDA, su ...
- FDA Panel Recommends OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
A Food and Drug Administration advisory panel is recommending the agency all ...
- Skin In The Game: Nonprofits, Med Companies Push Melanoma Awareness
Marketing Daily - Top of the News, Les Luchter - Tuesday, May 9, 2023
Teddi Mellencamp, a "Real Housewives of Beverly Hills" alumna, shows off h ...
- Obesity Drugs Huge Money Makers For Pharma Companies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 8, 2023
Eli Lilly is aiming for fast-track approval of one of its diabet ...
- McKinney Wins U.S. AOR Assignment From Pharma Company Indivior
Mediapsssst, Richard Whitman - Thursday, May 4, 2023
The remit covers the company's US Addiction Sciences and US Behavioral Heal ...
- Can't You Hear My Heartbeat: Personal Patient Stethoscopes Cross Telehealth Divide
Pharma & Health Insider, Les Luchter - Thursday, May 4, 2023
Can you imagine getting your own free stethoscope to use at ho ...
- With COVID Vaccine Sales Plummeting, Pfizer Looks Ahead To RSV, Flu Products
Marketing Daily - Top of the News, Les Luchter - Tuesday, May 2, 2023
"The demand for vaccines will go down to approximately 24% of peop ...
- Medical Inventions Can Come From Unexpected Sources
Pharma & Health Insider, Les Luchter - Thursday, April 27, 2023
Beyond researchers, those on the front lines of medical care -- li ...
- In First-Ever Brand Extension, Excedrin Launches Heady Supplements
Marketing Daily, Les Luchter - Monday, April 24, 2023
The brand's new Head Care supplements won't cannibalize existing Excedrin markets, sin ...