- Study: Big Pharma Avoids TikTok, Pinterest, Snapchat
Marketing Daily, Les Luchter - Sunday, April 23, 2023
Spurning social media, "pharmaceutical companies may be missing an opportunity to enga ...
- Who Knew Female Trees Could Fight Allergies? Claritin Did
Pharma & Health Insider, Les Luchter - Thursday, April 20, 2023
Since female ones don't produce pollen -- but male trees are ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- Chew On It! Merck's Bravecto Takes A Dog's-Eye View
Marketing Daily, Les Luchter - Wednesday, April 12, 2023
To show that Bravecto's flea-and-tick protection lasts three times longer than oth ...
- PSA Stresses The 'Why' Of Cancer Research
Marketing Daily, Les Luchter - Tuesday, April 11, 2023
Stand Up To Cancer says PSA, which will run for year v ...
- Parkinson's Rescue Inhaler Launches Targeted Streaming Commercial
Marketing Daily, Les Luchter - Monday, April 10, 2023
The ad buy "cost a small fraction of what it would co ...
- Charlotte's Web, British American Tobacco Will Develop Hemp-Derived Drug
Marketing Daily, Steve Ellwanger - Friday, April 7, 2023
The two companies aim to develop a "novel botanical drug" to targ ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Newly OTC Astepro, Nasonex Fight Allergies With Spring Campaigns
Marketing Daily, Les Luchter - Friday, March 31, 2023
30 winners of Nasonex sweepstakes get box containing a bottle of t ...
- Narcan Goes OTC In War Against Opioid Overdoses
Marketing Daily - Top of the News, Les Luchter - Wednesday, March 29, 2023
FDA approval of opioid overdose antidote Narcan for nonprescription use brings Emerge ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Marketing Daily, Les Luchter - Monday, March 20, 2023
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- Turn Up The AC/DC, I'm Going Into Surgery!
Pharma & Health Insider, Les Luchter - Thursday, March 16, 2023
Inspired by research, NextMed Health created Lifesaving Radio, a collection of hard-rocki ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- WeightWatchers To Offer Prescription Obesity Drugs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 9, 2023
WeightWatchers is buying digital health company Sequence, marking the company’s move in ...
- Weight Watchers Enters Telehealth Space, Acquires Digital Company Sequence
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Sequence offers telehealth consultations and doctor-approved prescription drugs such as the ve ...
- Walgreens Faces Protests Over Abortion Pill
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
Walgreens is facing pushback from consumers "angry that it is not offeri ...
- White House Pledges To Support Abortion Pill Access
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 3, 2023
The White House condemned Republican efforts to limit access to abortion pill ...
- Eli Lilly To Cut Insulin Price
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 1, 2023
Reacting to consumer outrage over insulin prices, drugmaker Eli Lilly and Compa ...
- GoodRx Chugs Along Following FTC Fine, 'Grocer Issue'
Marketing Daily, Les Luchter - Wednesday, March 1, 2023
Last year GoodRx suffered major losses when its deal with a "k ...
- LGBTQ+ Consumers Trust PCPs, Not Pharma Companies
Marketing Daily, Les Luchter - Tuesday, February 28, 2023
"This suggests LGBTQ+ patients would be much more receptive to a messa ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- Pharma's Digital Ad Spend Tops 50% For First Time
Marketing Daily - Top of the News, Les Luchter - Monday, February 27, 2023
Pharma's digital mix was led by search, with 24% of the tota ...
- Frowning About Frown Lines: Millennials Lead Sales Gains Of Botox-Like Products
Marketing Daily, Les Luchter - Sunday, February 26, 2023
Sales of facial injectables increased a whopping 236% among millennials and G ...
- Enfamil Infant Formula Recalled Over Bacteria Concerns
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 23, 2023
Reckitt is voluntarily recalling some 145,000 cans of Enfamil ProSobee Simply Plant-Based Infa ...
- Biogen's New Alzheimer's Drug Could Offer Turning Point
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 21, 2023
After decades of failed treatments, a new drug called Lequmbi is offeri ...
- Opioid Overdose Treatment Might Move To OTC
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 17, 2023
A panel of Food and Drug Administration experts voted to make the overdose-reversing dr ...
- Moderna Says COVID Vaccine Will Remain Free
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 16, 2023
Moderna is doing an about-face and is now saying it won't a ...
- Social Media & Doctors: Derms Favor Instagram, Ob/Gyns, Facebook
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
And pharma marketers (94%) cite social media as important channel to rea ...