- Social Media & Doctors: Derms Favor Instagram, Ob/Gyns, Facebook
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
And pharma marketers (94%) cite social media as important channel to rea ...
- Novo Nordisk Apologizes For Not Disclosing Sponsorships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 14, 2023
Novo Nordisk has issued a mea culpa for breaking the industry co ...
- Cigna's Rebrand Reflects Changing Health Insurance Industry
Marketing Daily - Top of the News, Les Luchter - Monday, February 13, 2023
Companies that used to be just health insurers have branched out in ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider Podcast, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- Produce AND Prozac? Grocery Chains Go Proactive With Health
Pharma & Health Insider, Les Luchter - Thursday, February 9, 2023
Albertsons' launch of the Sincerely Health app comes as the lines betwe ...
- Bayer Aims To Set Fans' Hearts At Ease
Marketing Daily, Les Luchter - Monday, February 6, 2023
Noting that "heart attack risk can more than double when your ho ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- Beware The BlackCat: Cyber Criminals Threaten Healthcare Industry
Pharma & Health Insider, Les Luchter - Thursday, February 2, 2023
BlackCat is among ransomware operators whose attacks force healthcare companies back in ...
- COVID Leads Pfizer To Record $100B Revenues, But A Bleaker 2023
Marketing Daily, Les Luchter - Tuesday, January 31, 2023
Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion th ...
- It's Amgen vs. Abbvie As Humira Wars Begin
Marketing Daily - Top of the News, Les Luchter - Tuesday, January 31, 2023
Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts in ...
- Abbott's Formula Woes Persist, While Its FreeStyle Libre Sales Boom
Marketing Daily, Les Luchter - Wednesday, January 25, 2023
FreeStyle Libre, which replaces finger sticks for diabetic patients, saw 2022 sal ...
- Dude, I'm Sad: Man Therapy Addresses Lack Of Male Mental Health Resources
Pharma & Health Insider, Les Luchter - Thursday, January 26, 2023
Fictional character Dr. Rich Mahogany uses humor to provide manly advice, includi ...
- Rite Aid Plans To Dispense Abortion Pill
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 24, 2023
Rite Air is joining CVS and Walgreens in offering access to mifepriston ...
- Amazon Launches RxPass, Prescription Drug Service For Prime Members
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
Amazon Prime members now can order prescription drugs for delivery through Amazon ...
- J&J Earnings: Key Sales Performers Included Sudafed, Neutrogena, Cancer Drugs
Marketing Daily, Les Luchter - Tuesday, January 24, 2023
J&J's consumer healthcare biz, soon to be named Kenvue, begins operating ...
- With RxPass, Amazon Tries Again For Drug Disruption
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 24, 2023
The new program offers Prime members a wide variety of common generi ...
- AstraZeneca Targets Potential Chronic Kidney Disease Patients
Marketing Daily, Les Luchter - Monday, January 23, 2023
Ad "makes it clear that type 2 diabetes or hypertension patients havi ...
- Mangoceuticals Launches ED Drug, Telemedicine Platform For Men
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 18, 2023
Company has developed a fast-dissolving pill called Mango to treat erectile dysfuncti ...
- Better With Applesauce? Products Address Kids' Resistance To Bad-Tasting Meds
Pharma & Health Insider, Les Luchter - Thursday, January 19, 2023
Kids' spitting or throwing up unpalatable liquid medicine could lead to underdosi ...
- NYC Bars Stocking Up On Narcan
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 17, 2023
A growing number of New York City’s nightlife establishments are stocking their cabine ...
- Martha Stewart Stars In Pfizer Vaccine Spot
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 17, 2023
Pfizer’s somewhat comedic COVID-19 booster ad starring Martha Stewart is a departu ...
- Renuvion's First Consumer Campaign Targets Potential Cosmetic Surgery Patients
Marketing Daily, Les Luchter - Tuesday, January 17, 2023
Renuvion, a skin-tightening cosmetic surgery procedure for the neck and chin fr ...
- What Will It Take For Folks To Open Their Veins?
Pharma & Health Insider, Les Luchter - Thursday, January 12, 2023
Blood donors are being lured by the likes of Super Bowl ticke ...
- Home Tests, Sleep Aids, Wearables Highlight CES Health Trends
Pharma & Health Insider, Les Luchter - Thursday, January 5, 2023
Products on exhibit illustrate one big trend: the "consumerization of healthcare." ...
- Body Positivity Coverage Lags Way Behind Weight-Loss Stories
Pharma & Health Insider, Les Luchter - Thursday, December 29, 2022
National Association to Advance Fat Acceptance's board chair explains the results ...
- Ex-Pfizer, ConcertAI Executive Brings Pharmaceutical Expertise To Constellation Agency
Digital News Daily, Colin Kirkland - Friday, December 23, 2022
Gunn's appointment comes at a time when Constellation s doubling down ...
- As Flu Season Rages, Tamiflu Becomes Scarce
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 22, 2022
With the CDC reporting over 23,000 hospitalizations for influenza, The American Socie ...
- Rite Aid Lurches To New Lows
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2022
After announcing weaker sales and losses, the retailer also sees more b ...
- Meta, Ad Council Launch Fentanyl PSA Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 21, 2022
Meta and the Ad Council are encouraging parents to talk to the ...