• FiercePharma, Tuesday, January 17, 2023 4:48 PM

Pfizer’s somewhat comedic COVID-19 booster ad starring Martha Stewart is a departure from its previous conservative vaccine commercials. "The goal of the spot, which is unbranded other than a Pfizer/BioNTech name flash at the end, is to get folks boosted, so it sends the viewer to the Centers for Disease Control and Prevention’s vaccines.gov site," per FiercePharma. "Pfizer was a big name during the pandemic with its COVID-19 vaccine Comirnaty as well as the antiviral Paxlovid and clearly hopes to continue that success as the panic dies down."

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