- Qnovia Aiming For 2025 Approval Of Heatless Nicotine Nebulizer
CPG Insider, Steve Ellwanger - Friday, December 16, 2022
Pocket-sized device creates inhalable aerosol for fast delivery of nicotine without combustio ...
- NYC's MTA Gets Dissed For COVID 'Disservice'
Pharma & Health Insider, Les Luchter - Thursday, December 15, 2022
Metropolitan Transit Authority was dishonored for its COVID directives in an ...
- Biotech Company Amgen Nearing Purchase Of Horizon Therapeutics
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 11, 2022
In what will probably "mark the largest healthcare merger of the year ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- U.S. Men's Soccer Enlisted To Promote COVID-19 Vaccine
Around the Net In Brand Marketing, Tanya Gazdik - Friday, December 2, 2022
The Department of Health and Human Services is partnering with the U.S. nation ...
- Time To Rebrand HIV -- Or Maybe Gilead?
Marketing Daily, Les Luchter - Friday, December 2, 2022
The ohhh! Foundation's Youth Against AIDS initiative called on WHO to rebra ...
- Musk: Medical Genius Or COVID Superspreader?
Pharma & Health Insider, Les Luchter - Thursday, December 1, 2022
One could make the case for both titles, with Musk's recent mov ...
- Mpox: The WHO Rebrands Monkeypox
Marketing Daily, Les Luchter - Tuesday, November 29, 2022
Citing use of "racist and stigmatizing language online," WHO said it wi ...
- Vtama Ads Spotlight Embarrassment Of Plaque Psoriasis
Marketing Daily, Les Luchter - Sunday, November 27, 2022
"You know what it's like when plaque psoriasis makes you hide yo ...
- Vaccine Manufacturing Loses Speed
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 20, 2022
The urgency of the COVID-19 pandemic allowed vaccine makers to accelerate t ...
- Jazz Pharma Teams With SU2C For Cancer PSAs Aimed At Blacks, Hispanics
Marketing Daily, Les Luchter - Wednesday, November 16, 2022
Black Americans are 18% less likely, and Latinos 16% less likely, ...
- Fake Eli Lilly 'Verified' Twitter Accounts Cause Company To Pull Ads
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 14, 2022
Twitter's money-grab move to charge for the verified user checkmark may ha ...
- Genexa Takes On Children's Tylenol In New Campaign
Pharma & Health Insider, Les Luchter - Thursday, November 10, 2022
The paid media campaign, "We Actually Care," directly names and rebukes Children ...
- Abbott Sales Down For Infant Formula, COVID Tests, Up For Diabetes Market
Marketing Daily - Top of the News, Les Luchter - Wednesday, October 19, 2022
Concluding that U.S. would benefit from more manufacturing capacity for infant formula ...
- J&J Touts Pharma, MedTech As Consumer Health Takes Backseat
Marketing Daily, Les Luchter - Tuesday, October 18, 2022
J&J projects that pharmaceuticals alone will be a $60 billion business ...
- Pharma Marketers Take To TikTok
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 11, 2022
Pharma marketers are taking to TikTok. Amgen and AstraZeneca as two ...
- Pharma Sets Sights On Planetary Health
Marketing Daily, Les Luchter - Tuesday, October 11, 2022
"There's no longer any doubt that planetary health impacts human health," sa ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- M.D.s Trash-Talk Big Pharma In New Documentary
Marketing Daily, Les Luchter - Sunday, October 9, 2022
Pharma ads make patients feel like doctors aren't "doing right by the ...
- Pfizer, Marvel Team Up For Vaccine-Promoting Comic Book
Marketing Daily, Les Luchter - Sunday, October 9, 2022
"Avengers: Everyday Heroes" is currently available free online and later this fa ...
- Believe The Pain, Says Sickle Cell Campaign
Marketing Daily, Les Luchter - Wednesday, October 5, 2022
PSA aims" to educate the general public on the experience of th ...
- Good Week For Pharma Breakthroughs, From ALS To ALZ
Marketing Daily - Top of the News, Les Luchter - Friday, September 30, 2022
FDA approved Amylyx Pharmaceutical's Relyvrio, which slows down progress of ALS, a ...
- Hims: Americans Want Different Kinds Of Sex
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
It's not really that people want more sex. (OK, some do.) Wh ...
- CPRA, Rue The Day: Tough New Rules Are About To Hit The Healthcare Field
Email Insider, Ray Schultz - Monday, September 26, 2022
There is no B2B exemption as there was under the CCPA, D ...
- New Jersey Tackles Opioid Addiction With Hotline Ad Campaign
Marketing Daily, Les Luchter - Monday, September 19, 2022
A multifaceted campaign largely targeting the opioid-addicted begins in a state whe ...
- It's Not Over Yet: AstraZeneca Educates Those At Extra COVID Risk
Marketing Daily, Les Luchter - Thursday, September 15, 2022
Jeff Bridges stars in spot that targets the immunocompromised. ...
- Eli Lilly Prepares To Enter Pharma Obesity Market
Marketing Daily - Top of the News, Les Luchter - Tuesday, September 13, 2022
The new Mounjaro may be branded under two names -- one f ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Healthcare/Pharma Digital Ad Growth Slows
Marketing Daily, Les Luchter - Tuesday, September 6, 2022
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impendi ...
- Pfizer Hires Big Tech Exec As First Global Chief Marketing Officer
Marketing Daily - Top of the News, Les Luchter - Wednesday, August 31, 2022
Now CMO of a healthcare-focused Alphabet subsidiary, Drew Panayiotou will join Pfiz ...