- Pfizer Hires Big Tech Exec As First Global Chief Marketing Officer
Marketing Daily - Top of the News, Les Luchter - Wednesday, August 31, 2022
Now CMO of a healthcare-focused Alphabet subsidiary, Drew Panayiotou will join Pfiz ...
- Moderna Vs. Pfizer's COVID Lawsuit Is Really About Future Vaccines
Marketing Daily - Top of the News, Les Luchter - Monday, August 29, 2022
Moderna's mRNA technology could be used in the future for vaccines again ...
- 'Good Morning Gorgeous': Hologic, Mary J. Blige Team To Tout Well Woman Exams
Marketing Daily, Les Luchter - Thursday, August 18, 2022
Blige stars in a PSA about women prioritizing their health that wi ...
- Pfizer CEO Tests Positive For COVID-19
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2022
Pfizer CEO Albert Bourlam tested positive for COVID-19 and is experiencing mi ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Psychedelics: A Long, Strange Trip Is Getting Shorter
CPG Insider, Steve Ellwanger - Friday, August 12, 2022
Psychedelics like "magic mushrooms" are enroute toward being decriminalized and used ...
- Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Brand Insider Podcast, Steve Smith - Friday, August 5, 2022
Walgreens is fundamentally changing its relationship to the people it serves. T ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- Campaign With 'Schitt's Creek' Actress Drives Prescriptions For Phexxi Contraceptive
Marketing Daily, Les Luchter - Friday, July 22, 2022
The number of scripts rose 16% in the first two weeks followi ...
- Khloe Kardashian Keeps Up With Nurtec
Marketing Daily - Top of the News, Todd Wasserman - Monday, July 25, 2022
The campaign shows Kardashian's "confidence, her ability to be successful and li ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Senators Press Meta Over 'Censorship' Of Abortion Posts
Digital News Daily, Wendy Davis - Tuesday, July 12, 2022
It's now "more important than ever that social media platforms not cens ...
- Summer Rerun: Walgreens Rethinks Pharmacy Customer As Healthcare Patient
Brand Insider Podcast, Steve Smith - Friday, July 8, 2022
Walgreens played a critical role in vaccinating America during the Covid-19 crisi ...
- AstraZeneca Campaign Targets COVID Prevention Drug To Immunocompromised
Marketing Daily - Top of the News, Les Luchter - Wednesday, July 6, 2022
It's for those "who may not mount an adequate immune response ...
- Lessons from Vagina Academy: Bayer Wants Creative To Be Creative Again
Brand Insider Podcast, Steve Smith - Friday, June 24, 2022
Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Glob ...
- Online Advertising Braces For Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hi ...
- Putting A Label On It
Media Insider, Gord Hotchkiss - Tuesday, June 14, 2022
Will slapping a warning label on toxic news sources have any effec ...
- Hims & Hers Taps Drag Queens For Hair-Loss, Mental Health Messages
D2C Insider, Sarah Mahoney - Monday, June 13, 2022
Company is sponsoring a Pride Tour with drag superstars Violet Chachki a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Walgreens Settles Opioid Case For $680M, Hires New CMO
Marketing Daily, Sarah Mahoney - Friday, May 6, 2022
Walgreens is the 12th and final defendant in Florida's landmark effort ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...
- Relief Mission: Midol Pushes 'Comfort Is Power' Theme
MAD, Fern Siegel - Monday, May 2, 2022
The work, which builds on the agency's "No Apologies" effort in 202 ...
- Amazon Finally Tops Walmart In Consumer Retail Spend
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2022
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6 ...
- Asthma Medication Targets Diverse Range Of Sufferers
Marketing Daily, Les Luchter - Thursday, April 21, 2022
Showing diverse variety of people, spots for brand-new Tezspire promote message th ...
- Health Care Workers Face Digital Fatigue, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...