- Amazon Finally Tops Walmart In Consumer Retail Spend
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2022
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6 ...
- Asthma Medication Targets Diverse Range Of Sufferers
Marketing Daily, Les Luchter - Thursday, April 21, 2022
Showing diverse variety of people, spots for brand-new Tezspire promote message th ...
- Health Care Workers Face Digital Fatigue, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- Publix Ends Free Prescription Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Publix Super Markets is ending its free prescription medication program on Ju ...
- Allergan Pushes 'Real People, Real Stories' For Botox, Plastic Surgery
Marketing Daily, Les Luchter - Wednesday, April 6, 2022
Pharmaceutical company Allergan Aesthetics is sponsoring a series of documentary shorts, "Beyo ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Should Doctors Double As Social Media Influencers?
Social Media Insider, Colin Kirkland - Wednesday, April 6, 2022
It's becoming clear that social media is the new, less regulated, fronti ...
- As COVID Demand Cools, Walgreens' Outlook Gets Cloudier
Marketing Daily, Sarah Mahoney - Friday, April 1, 2022
A leading analyst cut its rating of the company, saying its curre ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide
Research Intelligencer, - Monday, March 7, 2022
Digital will make up 49% of OTC advertising in 2023, up fr ...
- Insulin Pump Avatars Join Nintendo Game
Marketing Daily, Les Luchter - Monday, February 28, 2022
Animal Crossing users can now access 19 custom outfits that allow avata ...
- How Big Pharma Avoids Gov't Price Cuts
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, February 22, 2022
"Two years into the pandemic, the [drug] industry has evaded reforms ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- Informa Sells Pharma Intelligence Business To Warburg Pincus
Publishers Daily, Tony Silber - Friday, February 11, 2022
The pharma unit is part of the company's larger intelligence division, whi ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- GSK Rejects Unilever Bids For OTC Biz
Marketing Daily - Top of the News, Les Luchter - Sunday, January 16, 2022
Large pharma companies have been shedding consumer health and other so-called "slow-growin ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Pharma Companies Fight Over COVID Vaccine Patents
Around the Net In Brand Marketing, Phyllis Fine - Wednesday, December 29, 2021
"Drug companies are pitted against each other and government and academic scientis ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- D2C Hims Targets Anxious Millennial Men
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 2, 2021
Hims, a direct-to-consumer telemedicine company founded in 2017, offers the likes ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Performance Marketing Insider, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- PetSmart Launches Online Pharmacy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 23, 2021
PetSmart is launching an online pharmacy for pet medications via its websi ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vit ...
- Will Murdoch Get Last Laugh At Theranos Trial?
Publishing Insider, - Thursday, September 9, 2021
Murdoch is among the VIPs that prosecutors included on their list ...
- Serena Williams Stumps For Migraine Med
Marketing Daily, Tanya Gazdik - Sunday, September 5, 2021
The multichannel marketing campaign featuring Williams highlights how the drug works f ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- GlaxoSmithKline Launches First-Ever D2C Effort For Lupus Drug
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 28, 2021
Lupus patients star in GlaxoSmithKline’s first-ever D2C ads for Benlysta. The effo ...