- Podcasts Expand Brand-Building, Dynamic Ad Insertion
Research Intelligencer, Robert Williams - Thursday, October 26, 2023
Dynamic ad insertion (DAI) makes up more than 90% of ad revenue ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- PR Flacks Are Looking For Mentions in Podcasts
Publishers Daily, Ray Schultz - Monday, October 23, 2023
There was an increase in the number of pitches, although the respon ...
- Amrita Khalid Changes Role At 'The Verge', Ariel Shapiro To Head 'Hot Pod'
Publishers Daily, Ray Schultz - Sunday, October 22, 2023
Khalid will expand coverage as part of the technology news site's gener ...
- 'The Washington Post' Links Subscriptions To Apple Podcasts
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Subscribers can listen to the "Post's" original podcasts ad-free. ...
- Vox To Tackle X (The Former Twitter) In Podcast Series
Publishers Daily, Ray Schultz - Wednesday, October 18, 2023
The four-part series hosted by Peter Kafka will examine the platform o ...
- Rabia Chaudry's 'Nighty Night' Podcasts To Be Distributed By PodcastOne
Publishers Daily, Ray Schultz - Monday, October 16, 2023
"Nighty Night" has driven 3 million downloads since its 2021 launch. ...
- The Athletic To Reduce Local Sports Podcasts: Report
Publishers Daily, Ray Schultz - Monday, October 9, 2023
'New York Times' sports site reduces coverage of local teams. ...
- Acast, Warner Bros Discovery Enlarge Monetization, Distribution Ties
MAD, Fern Siegel - Friday, September 29, 2023
Acast will air podcasts from the Food Network, TLC, HGTV, Animal Plane ...
- Spotify Pilots Tool That Translates Podcasts Into Other Languages
Publishers Daily, Ray Schultz - Monday, September 25, 2023
The feature uses OpenAI's new voice generation technology, Spotify says. ...
- 'The New Yorker' Unveils Critics at Large Podcast
Publishers Daily, Ray Schultz - Thursday, September 21, 2023
Weekly podcast will feature staff writers Vinson Cunningham, Naomi Fry, and Alexand ...
- Luminary, Acast Team To Monetize Podcast Reach
MAD, Fern Siegel - Monday, September 11, 2023
Luminary will also leverage the Acast+ Access capability, which allows subscribers ...
- 'House Beautiful' Presents Third Season Of Dark House Podcast
Publishers Daily, Ray Schultz - Monday, September 11, 2023
Series focuses on homes that have ghoulish histories in some cases. ...
- LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
MAD, Fern Siegel - Friday, August 25, 2023
The company's focus is to streamline media plans and insertion orders a ...
- New Platform Offers Podcast Advertising Order Management
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Designed to help agencies, brands, networks, streamline processes from media plan creati ...
- 'Podheads' Are True Podcast Enthusiasts: Study
Publishers Daily, Ray Schultz - Thursday, August 24, 2023
The YouGov survey reveals statistics about Americans listening to podcasts. ...
- Podcasts Drive Sales And Branding: Study
Publishers Daily, Ray Schultz - Wednesday, August 23, 2023
Almost three fourths of consumers have listened to a podcast in t ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- Ankler Media Hires London Sanders As Head Of Sales
Publishers Daily, Ray Schultz - Tuesday, August 22, 2023
London arrives from a slot as vice president of sales at Deadli ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Apple Adds New Tools For Podcasters
Publishers Daily, Ray Schultz - Monday, August 21, 2023
The new capabilities include analytics and Linkfire for podcasts. ...
- Greg Glenday Named Chief Business Officer at Acast
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
Ricardo Neto is appointed as vice president of sales in the ...
- Patreon Podcasters Can Now Upload Exclusive Content To Spotify
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
Spotify and Patreon have expanded their partnership for a new podcast integratio ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Acast Posts Rise In Global Net Sales
MAD, Fern Siegel - Friday, August 4, 2023
The company reported a Q2 net sales growth of 22% globally a ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- 'Smithsonian' Debuts New Podcast On Big Issues
Publishers Daily, Ray Schultz - Thursday, July 27, 2023
The new podcast, 'There's More to That,' will appear every other Thurs ...
- 'USA Today' Debuts High School Sports Awards Show
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
The podcast-style show will be available on the USA Today High Scho ...
- Study Shows The Top Ten Podcasts For Women
Publishers Daily, Ray Schultz - Tuesday, July 25, 2023
Women like crime stories, politics, podcasts aimed at themselves and morbid tale ...
- How This DEI Expert Is Making An Impact One Story At A Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 11, 2023
"I've been chasing inclusion my entire life. I didn't feel included ...