- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Publishers Daily, Ray Schultz - Thursday, May 25, 2023
"There is going to be a way to use my voice f ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Spotify podcast host Bill Simmons noted that AI could be used ...
- Barometer, ArtsAI Team To Increase In-Campaign Visibility For Podcast Advertisers
MAD, Fern Siegel - Tuesday, May 16, 2023
The new product, AB Daily, mean metrics and brand suitability are measur ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Podcast Ad Revenue Forecast To Rise 43% To $2.3B This Year
Research Intelligencer, Robert Williams - Thursday, May 11, 2023
With the waning of the pandemic, listeners are less interested in ne ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- Most Podcast Listeners Like Or Don't Mind Ads: Study
Publishers Daily, Ray Schultz - Wednesday, May 3, 2023
Younger people are most likely to pay attention to podcast ads, DIS ...
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
MAD, Fern Siegel - Wednesday, April 26, 2023
Media buyers on any budget can now access professional-level features. Campaigns ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- Democrats Listen To Podcasts The Most, Republicans Trust Them More
Publishers Daily, Ray Schultz - Sunday, April 23, 2023
Joe Rogan's podcast leads among listeners. ...
- PodcastOne Acquires I've Had It And 'Causing A Scene With Sara And Natalie'
Publishers Daily, Ray Schultz - Monday, April 17, 2023
PodcastOne has acquired the network distribution and advertising sales rights to I' ...
- Libsyn Renews Ad Deals With Top Podcasters
MAD, Fern Siegel - Thursday, April 13, 2023
The platform taps into both U.S. and international advertisers for maximum reven ...
- Spotify Offers A Way To Turn Broadcasts Into Podcasts
Publishers Daily, Ray Schultz - Thursday, April 13, 2023
Consumers want to listen to audio content on their own schedule, t ...
- YouTube Adds Podcasts Tab To Channel Pages
Publishers Daily, Ray Schultz - Wednesday, April 5, 2023
Google is planning to roll out podcasts to YouTube Music. ...
- NPR Cancels Podcasts Amid Layoffs, Budget Gap
Publishers Daily, Ray Schultz - Friday, March 24, 2023
Network is facing an existential threat, chief executive John Lansing says. ...
- Esther Perel Moves Popular Podcast To Vox
Publishers Daily, Ray Schultz - Monday, March 13, 2023
Each podcast features anonymous pairs in one-time therapy sessions. ...
- Spotify Redesign Features TikTok-like Feed, More Podcasts, Recommendations
Digital News Daily, Colin Kirkland - Thursday, March 9, 2023
Spotify announced new features and its platform redesign Wednesday at its Stre ...
- 'In the Dark' Podcast Acquired By Conde Nast
Publishers Daily, Ray Schultz - Thursday, March 9, 2023
Staff will collaborate With 'New Yorker' editors to develop new narrative ser ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- AdLarge Picks Up The Pants Podcast
Publishers Daily, Ray Schultz - Monday, March 6, 2023
Actors Kate Moennig and Leisha Hailey discuss their daily lives. ...
- Podcastle Launches AI Text-To-Speech Podcast Tool
Publishers Daily, Ray Schultz - Monday, February 13, 2023
Podcast firm Podcastle has debuted a new text-to-speech feature called Revoice. T ...
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
MAD, Fern Siegel - Thursday, February 9, 2023
U.S. marketers said they expect the share of podcast advertising bought programmatical ...
- Podcast Fans Are Listening To Ads And Responding, Study Finds
Publishers Daily, Ray Schultz - Tuesday, February 7, 2023
Almost all frequent listeners have taken action after hearing ads, company repo ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Guest Articles And Video Are The Most Popular Content Forms: Study
Publishers Daily, Ray Schultz - Sunday, February 5, 2023
Podcasts are the second-most utilized online content form, company reports. ...
- Converting SMB Software Buyers Is No Easy Thing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
But most SMBs plan to invest more in software this year, Gartn ...
- The Athletic Creates Podcast Series On Diversity In the NFL
Publishers Daily, Ray Schultz - Thursday, February 2, 2023
Writer Tashan Reed interviews players and coaches on their experiences in t ...
- Marketers Are Leaning Into Podcast Advertising: Study
Publishers Daily, Ray Schultz - Tuesday, January 31, 2023
But fewer than half fully understand programmatic advertising, Acast reports. ...