- NBC News Wins On Election Night, CNN Tops In Cable
MediaDailyNews, Wayne Friedman - Wednesday, November 7, 2012
NBC scored the best viewing results on the big presidential election nigh ...
- Hey, Mr. President! Does This Mean You Can Stop Assaulting Me With Messages Now?
Mobile Insider, Steve Smith - Thursday, November 8, 2012
This campaign leveraged some of the most sophisticated tools target marketing a ...
- Marketing Lessons From Elections
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 7, 2012
Here's the perspective on the campaigns, now over, from across the pon ...
- Kantar: At Least $1 Billion Spend On Presidential Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 7, 2012
One billion dollars is the least amount that will be spent nationwi ...
- NBC, CNN Lead Nets In Election Night Ratings
Around the Net In Media, Phyllis Fine - Wednesday, November 7, 2012
NBC
won the ratings race for last night's prime-time broadcast ...
- Not Everyone Hails The End Of Political Ad Season
Around the Net In Media, Phyllis Fine - Wednesday, November 7, 2012
Some folks actually make a good living from political ads -- notab ...
- Political Schisms Of The Partisan Kind
Mad Blog, - Tuesday, November 6, 2012
It's all over except for the shouting, which, given the whole polariz ...
- 'WSJ,' 'NYT' Offer Free Access For Election Coverage
MediaDailyNews, Erik Sass - Tuesday, November 6, 2012
Continuing their policy of offering free online access during important events, "T ...
- The Electoral Hangover
MediaDailyNews, Mike Bloxham - Wednesday, November 7, 2012
That polarity of sentiment has colored much of the last four yea ...
- Rapp Named Editor, 'Roll Call'
MediaDailyNews, Fern Siegel - Tuesday, November 6, 2012
David Rapp was named editor of Roll Call, the news source ...
- Social Networks, Search Update Americans On Election
Online Media Daily, Laurie Sullivan - Tuesday, November 6, 2012
The Web lit up Tuesday with searches at news and social sit ...
- 'Four More Years'
Red, White & Blog, Joe Mandese - Wednesday, November 7, 2012
No, that's not what some Red, White & Blog readers are chanti ...
- Election Was Most Tweeted Political Event Ever
The Social Graf, Erik Sass - Wednesday, November 7, 2012
Presidential elections are pretty much made for Twitter, as news media, analyst ...
- Political Ad Tracker: Hours From The End, What Are Marketer Takeaways?
MediaDailyNews, Sue Inkrot - Monday, November 5, 2012
From a friend suggesting that "swing" states should be called "stalking" stat ...
- Havas Research: Brand Obama Scores With Voters
MediaDailyNews, Steve McClellan - Monday, November 5, 2012
After four weeks of post-debate focus groups with voters, Havas Media's "Meaningf ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...
- Obama vs Romney: Winning The Hearts & Email Addresses Of America - Part II
Online Media Daily, Casey Swanton - Monday, November 5, 2012
Upon landing on the Romney campaign donation page, I had the opti ...
- Please, God, Let This Election Be Over
The Social Graf, Erik Sass - Tuesday, November 6, 2012
Hey, did you know there's an election going on? I know, ...
- Great Material Awaits In How Networks Make The Call
TVBlog, David Goetzl - Tuesday, November 6, 2012
There's a terrific election-night documentary to be made that CNN or F ...
- Media Get Ready For Finale Of 'Year's Biggest Story'
Around the Net In Media, Phyllis Fine - Monday, November 5, 2012
We're very nervous about the results of tomorrow's election -- and ...
- The Hyperbole Of Hyper-Targeting (Or Why It's News That Obama Drops 87 Cookies On Your Browser)
Around the Net In Media, Joe Mandese - Monday, November 5, 2012
In one of the many "exposes" that are circulating about how t ...
- Spanish Version Of Anti-Obama Doc To Be Released Digitally
Around the Net In Media, Joe Mandese - Friday, November 2, 2012
The producers of anti-Obama documentary, "2016: Obama's America," the hit documentary critic ...
- '12 Campaign Season Sets New Political Ad Record: $1 Million-Plus Spots
Around the Net In Media, Joe Mandese - Sunday, November 4, 2012
Political advertising has set a new record -- 1 million spots air ...
- Obama Campaign Dominating On Land, On Air, Maybe Even Sea
Around the Net In Media, Joe Mandese - Sunday, November 4, 2012
For all the coverage of the President Obama's ground superiority, there h ...
- Google's Personalized Search Toward Obama, Romney
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 5, 2012
The Wall Street Journal reports its analysis on Google's universal search technolo ...
- Redhook Beer Ad Backs Gay Marriage
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2012
While most brands steer far clear of controversial issues, Seattle-based craft-beer brew ...
- Study: TV Still Top Ad Buy, New Biz Agency Focus
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Advertising transactional services provider Strata concludes that more ad agencies and the ...
- The Campaign Goes AR: Should (Augmented) Reality Be Biddable?
MoBlog, Steve Smith - Monday, November 5, 2012
An artful use of AR to trigger Obama and Romney campaign interactio ...
- New Tool Shows How Targeting Affects Political Ad Spend
Online Media Daily, Wendy Davis - Friday, November 2, 2012
Privacy company Abine released a tool this week that allows people ...
- Obama, Romney: Fail To Exploit Online Media Opportunities
Online Media Daily, Laurie Sullivan - Friday, November 2, 2012
Barack Obama's and Mitt Romney's campaign teams spent more than $1 billi ...