- Univision Shifting To A Trump Presidential Viewing Game: Will Advertisers Follow?
TV Watch, Wayne Friedman - Monday, November 20, 2023
TV networks steering political aspirations in news content to a place whe ...
- AP Plays Central Role In U.S. Elections, Executive Editor Says
Publishers Daily, Ray Schultz - Thursday, November 16, 2023
Julie Pace sees a "shift toward more media organizations taking partisan positio ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- House Probe: Did Apple TV+ Cancel Stewart Show Over China Concerns?
MediaDailyNews, Karlene Lukovitz - Wednesday, November 15, 2023
The Committee on Competition with the Chinese Communist Party wants to k ...
- Uniqlo Founder Prods Japan To 'Wake Up'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 13, 2023
Tadashi Yanai, Japan’s richest man and the founder of $73 billion appar ...
- Parent Of Trump's Truth Social Has Lost $31.6M Since Launch
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Proxy statement notes that an independent accountant warned that Truth Social's pare ...
- A Failure To Communicate
Marketing Politics Weekly, James Forr - Friday, November 10, 2023
Shallow research and aimless messaging have put Democrats -- and democracy ...
- 23 House Dems Take Streamers' Side In Regulatory Battle With Local TV
MediaDailyNews, Karlene Lukovitz - Thursday, November 9, 2023
The letter to the FCC follows recent one from 20 senators backi ...
- Judge Won't Force YouTube To Restore RFK Jr.'s Anti-Vax Videos
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
A federal judge on Tuesday rejected Kennedy's claim that YouTube violated t ...
- Fox Television Stations Starting Political Advertising Unit
Television News Daily, Wayne Friedman - Tuesday, November 7, 2023
Fox Television Stations is starting up a new political ad unit ...
- Basis Adds ACR Data From LG TVs For CTV Political Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
The political advertising platform now offers data from 35M smart TVs throu ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- 'Wired' Is Launching Politics Vertical To Counter 2024 Election Disinformation
Publishers Daily, Ray Schultz - Monday, November 6, 2023
Two new staffers have been hired for the product: Leah Feiger a ...
- 'DeepSteaks' Reveals Dangers Of Deepfakes, AI Technology
MAD, Fern Siegel - Friday, November 3, 2023
The new campaign used a focus group of vegans quizzed about the ...
- X Amplifies 'Detrans' Campaign In 'Timeline Takeover'
MediaDailyNews, Colin Kirkland - Friday, November 3, 2023
It appears that Elon Musk's new Twitter, now X, is comfortable prioritizi ...
- Fox Q3 Advertising Revenue Down 2%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Lower political advertising at Fox TV stations and weak sales from F ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- The Dark Side: Marketing Guns To Children, Opioids To Doctors
Pharma & Health Insider, Les Luchter - Thursday, November 2, 2023
Recent reports explain how gun makers target kids -- and how Purdue ...
- 'Newsweek' Unveils Fairness Meter For Sharing Views Of Political Shading In Stories
Publishers Daily, Ray Schultz - Monday, October 30, 2023
Readers can rate articles for fairly or unfairly leaning in left ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Tucker Carlson's Media Company Signs 1st Ad Deal
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
More than four months after launching a show on X, Carlson h ...
- Heavy Day-To-Day News Followers Continue Trending Down
Television News Daily, Wayne Friedman - Wednesday, October 25, 2023
Heading into next year's election, only 38% of U.S. adults "closely foll ...
- TV Gears Up To Mark 60th Anniversary Of JFK's Assassination
TVBlog, Adam Buckman - Wednesday, October 25, 2023
Promotional efforts are in full swing for two documentary series coming ne ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...
- SCOTUS Lifts Order Restricting White House Efforts Against Misinformation
MediaDailyNews, Wendy Davis - Friday, October 20, 2023
The Supreme Court on Friday lifted an injunction that could have curb ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- Google Ranking And Indexing Become Focus Of Search Trial
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2023
Google will generate $170.87 billion worldwide in net digital ad revenue ...
- Privacy, American-Style: Most People Are Worried, Republicans More Than Democrats
Email Insider, Ray Schultz - Wednesday, October 18, 2023
Consumers feel they have little control over how their personal data ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- $1B In Investment For Trump Media Deal Being Withdrawn Or Returned
MediaDailyNews, Karlene Lukovitz - Friday, October 13, 2023
A SPAC is returning the remaining $533 million in funds raised ...