Fox Television Stations is starting
up a new political advertising unit to address the growing dependence on political advertising revenue for local TV station groups.
This comes as another Presidential
political advertising season for 2024, which could set a high bar, is about to commence.
AdImpact projects political advertising will hit a record $10.2 billion
next year -- 13% higher than the total of $9.02 billion for the 2020 Presidential year. It expects broadcast TV to hit $5.1 billion for the 2024 period.
For Fox
Television Stations, Ben Stecker and Walt Lopko will lead all the station group's political advertising-sales efforts. Both will report to Patrick Paolini, executive vice president
of ad sales at Fox Television Stations.
advertisement
advertisement
Stecker will be vice president of political, issue, and advocacy of advertising sales for Fox Television Stations. He was
formerly political sales director for Strategus, a Colorado-based, connected TV-focused media agency.
Lopko has been promoted to vice president of political
regional sales manager for Fox. He has held a number of executive positions at Fox station sales since 2003, and previously worked at CBS Radio/Infinity.