- Agency Integration Of Media And Creative On The Horizon
Around the Net in Real-Time, Tyler Loechner - Friday, January 17, 2014
Advertising Age has posted an article written by Adam Kleinberg, CEO ...
- 'Buy Direct, Deliver Programmatically' Paying Off For Video Advertisers
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Combining programmatic technologies with traditional direct buying strategies is paying off f ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
RTBlog, Tyler Loechner - Monday, January 20, 2014
It didn't take long for the industry to begin reshaping itself. Kei ...
- Local Benefits From Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Street Fight has posted a Q&A with Eli Portnoy, GM of Thinkne ...
- Was Yahoo's COO Fired Because Of Slow Response To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Mashable has posted an article exploring why Henrique de Castro, Yahoo's form ...
- 'Native' Ads Now Boasting Perfect Seen Rates; Is A Marriage To Programmatic Inevitable?
RTBlog, Tyler Loechner - Friday, January 17, 2014
Programmatic media-buying and native advertising have been flirting with one another f ...
- LiveIntent Raises $20M, Expands Staff, Email Marketing Efforts
Email Marketing Daily, Gavin O'Malley - Wednesday, January 15, 2014
LiveIntent raised a fresh $20 million in funding. The company is movi ...
- Coull Puts Video Inventory On LiveRail Platform
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Coull, a video monetization platform for digital publishers, this week announced ...
- Real, Time - One Whole Year Of It
RTBlog, Tyler Loechner - Thursday, January 16, 2014
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, a ...
- Adapt.tv Should Help AOL Bottom Line, Trefis.com Says
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Trefis.com notes that before AOL acquired Adapt.tv AOL didn't show up ...
- RocketFuel's Frankel Sees 2014 As Year Branding Goes Programmatic
Programmatic Insider, Skip Brand - Tuesday, January 14, 2014
Richard Frankel, RocketFuel's president and co-founder, and I agree on many thing ...
- PubMatic Debuts Video Ad-Serving Tech
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Advertising technology provider PubMatic on Monday announced the launch of new vid ...
- Exchange Developer Bonomo Leaves WPP's Spafax For Catalyst
Real-Time Daily, Joe Mandese - Sunday, January 12, 2014
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, a ...
- 'The Guardian' To Launch Private Video Ad Marketplace With Adap.tv
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
One of the oldest and largest British national daily newspapers -- "T ...
- 'Washington Post' Taps Stevens As Programmatic Advertising Manager
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
The "Washington Post" is expected to Monday announce the addition of Roh ...
- Paging Mr. Morgan: Investors Tracking Programmatic
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Programmatic media-buying has helped marketers be more efficient with their money, a ...
- What's Cooking? Kitchen Taps Engroff As New Digital Chef, Er, Chief
MAD, Joe Mandese - Thursday, January 9, 2014
The Media Kitchen has a new top digital chef. Joshua Engroff, ...
- Game Over: 'Nothing But Net' Now Mostly About Mobile
Mobile Marketing Daily, Joe Mandese - Thursday, January 9, 2014
"The trend has been that mobile was winning... it's now won." Th ...
- Redefining RTB For The New Year
Programmatic Insider, Scott Portugal - Thursday, January 9, 2014
2013 was a banner year (pun intended) for programmatic media. Both participan ...
- Nielsen, comScore Update Apps On Adap.tv
Real-Time Daily, Tyler Loechner - Wednesday, January 8, 2014
AOL's Adap.tv has announced upgrades to its buy-side platform to include "expand ...
- AOL's Armstrong at CES, Talks Up Adap.tv
Around the Net in Video, P.J. Bednarski - Wednesday, January 8, 2014
Tim Armstrong, AOL's CEO, is upbeat about Adap.tv acquisition and predicts ...
- Xaxis UK Appoints Hodge As Director Of Client & Agency Dev
Real-Time Daily, Tyler Loechner - Tuesday, January 7, 2014
Damien Hodge has been appointed director of client and agency development ...
- Ayzenberg Group Taps Brill As Executive Director Of [ion], Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, January 8, 2014
Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announc ...
- Real-Time With Mark Lieberman, Viamedia's New CEO, On Data-Driven TV Ads
RTBlog, Tyler Loechner - Wednesday, January 8, 2014
Viamedia is expected to today announce the appointment of Mark Lieberman ...
- Engineers Fueling Marketing Engines
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
Advertising Age this week posted an article saying that a degree ...
- Programmatic 'Profoundly Changing Travel Sales'
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 7, 2014
Programmatic advertising, fueled by Big Data, and individualized ads are "profoundly changi ...
- Federated Media Helps Small Publishers Tap Data In Programmatic World
Programmatic Insider, Skip Brand - Tuesday, January 7, 2014
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic comi ...
- When Chip Met Meredith (And Helped Meredith Meet Others)
RTBlog, Tyler Loechner - Tuesday, January 7, 2014
It's not a love story between people -- mostly because Meredith ...
- Teaching Old Dogs New Tricks
RTBlog, Tyler Loechner - Monday, January 6, 2014
We're almost a week into 2014, and people are probably tired ...