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Programmatic 'Profoundly Changing Travel Sales'

Programmatic advertising, fueled by Big Data, and individualized ads are "profoundly changing travel sales."

That's according to Travel Weekly, which posted an article this week highlighting the role of programmatic advertising in the travel industry. The post includes conversations Travel Weekly had with Sojern and Sociomantic Labs executives on the topic.

Read it here.

Read the whole story at Travel Weekly »

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.