- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- Inneractive Closes $6M Series C Round
Around the Net in Real-Time, Tyler Loechner - Thursday, January 30, 2014
Inneractive, mobile supply-side platform (SSP), has closed a $6 million Series ...
- Memo To Marissa Mayer
MAD, Brian Wieser - Friday, January 31, 2014
Yahoo's CEO Marissa Mayer indicated this week that there would be ...
- Precision Health Media Rebrands, Offers Tech To Other Verticals
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Precision Health Media, a programmatic tech provider, on Thursday announced it h ...
- Demand For Online Video Ads Increases Threefold Following Super Bowl
Real-Time Daily, Tyler Loechner - Friday, January 31, 2014
Being seen on the big screen during the Super Bowl is n ...
- Multiscreen Buying And Measurement To Drive Programmatic Video In 2014
Video Insider, Daisy Whitney - Friday, January 31, 2014
Programmatic buying has vaulted to the forefront of digital media in t ...
- Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Around the Net in Real-Time, Tyler Loechner - Wednesday, January 29, 2014
Adweek has reported that Demand Media, a digital content company, has eliminat ...
- Forever 21 Tackles Mobile Programmatically
Real-Time Daily, Tyler Loechner - Wednesday, January 29, 2014
Forever 21, a global clothing retailer, used two marketing trends in conjuncti ...
- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- Run! It's The Sales Team Armageddon! Oh, Wait, It's Only Over There? Never Mind!
RTBlog, Tyler Loechner - Thursday, January 30, 2014
When digital content company Demand Media announced that it will focus entire ...
- Federated Media Sells Content Marketing Division To LIN, Rebrands Programmatic Arm
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 28, 2014
Federated Media has sold its content marketing business to LIN Media. Additionall ...
- Is There Room For 'Premium Mobile Video' In Programmatic?
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 28, 2014
ClickZ has posted an article saying "premium mobile video" doesn't fit in ...
- Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
RTBlog, Tyler Loechner - Wednesday, January 29, 2014
Federated Media on Tuesday announced the sale of its content marketing a ...
- Thought Catalog Reveals How Indie Publishers Are Taking Advantage Of RTB
Programmatic Insider, Skip Brand - Tuesday, January 28, 2014
Real-time bidding offers indie publishers an efficient way to maximize their reven ...
- Programmatic Accounted For Nearly Half Of SpotXchange's Revenue In 2013
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
Digital video ad marketplace SpotXchange on Monday announced its 2013 financial result ...
- LiveRail Adds Peter Naylor To Board Of Directors
Real-Time Daily, Tyler Loechner - Tuesday, January 28, 2014
Video ad platform LiveRail this week announced that Peter Naylor has be ...
- Google's Future In Lights, Camera, Brand Publishing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Robert Hof sat down to talk with Google's Susan Wojcicki about everythi ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Real-Time Daily, Joe Mandese - Monday, January 27, 2014
Most agencies and trading desks say they only want to bid ...
- Super Bowl Ads All Programmatic By 2020?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
Adweek has posted an article written by Kirk McDonald, president of PubMati ...
- MediaMath Unveils Certification Program For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Thursday, January 23, 2014
MediaMath on Thursday announced the launch of its Open Buyer Certification progra ...
- I Am Not A Geek, But I Play One When Querying Google
RTBlog, Joe Mandese - Friday, January 24, 2014
I swear, I am not a geek. But I could hear myse ...
- The Basic Questions To Ask About 'Programmatic'
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
ClickZ has posted an article listing three basic questions marketers should a ...
- 'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmat ...
- Xaxis, 24/7 Finalize Merger
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Xaxis, WPP's largest trading desk, today announced that its merger with 24 ...
- PulsePoint Promotes Scott Portugal
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
PulsePoint on Tuesday announced that Scott Portugal has been promoted to seni ...
- OwnerIQ Boosts Its Tech's IQ
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Advertising technology provider OwnerIQ on Tuesday announced an upgrade to "Ranger" ...
- Programmatic Creative: Smart Application Of Tech, But Does It Truly Help With Scale?
RTBlog, Tyler Loechner - Wednesday, January 22, 2014
In Tuesday's "RTB Insider," Skip Brand provided an overview of "programmatic creative ...
- CPXi Gets To Bottom Of Programmatic Creative To Achieve Scale
Programmatic Insider, Skip Brand - Tuesday, January 21, 2014
As real-time bidding and programmatic media buying become more commonplace in t ...
- OpenX Taps Harman To Lead EMEA Operations
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Advertising technology provider OpenX on Monday announced the appointment of Cameran Harm ...
- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening Out
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
The growth rate of inventory made available on real-time bidding (RTB) exchang ...