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Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team

  • Adweek, Wednesday, January 29, 2014 12:28 PM

Adweek has reported that Demand Media, a digital content company, has eliminated its direct sales business and will now focus entirely on programmatic. Demand Media would not say how many positions were eliminated.

"We're making a shift from premium display to programmatic," interim CEO Shawn Colo told Adweek. 

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