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The Basic Questions To Ask About 'Programmatic'

  • ClickZ, Thursday, January 23, 2014 11:45 AM

ClickZ has posted an article listing three basic questions marketers should ask when confronted with the term “programmatic.”

The first is “What do you mean by ‘programmatic?’” This is important because not everyone has the same definition. With that being said, most definitions are similar.

The other questions ClickZ says are important to ask are “What is your methodology for ‘programmatic?’” and “How can I buy the inventory?”

Read the post here.

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