- TNT Uses Tolls In TV Marketing Ploy
MediaDailyNews, David Goetzl - Friday, August 29, 2008
TNT is turning to one of the more persuasive promotional techniques ...
- As Economy Sours, Consumers Clip More Coupons
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 28, 2008
A new study that polled nearly 1,400 consumers online finds that 7 ...
- At GM, Desperate Times Call For Incentives
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 20, 2008
To counter unexpectedly weak demand, General Motors is extending the same discoun ...
- EBay Revising Fee Structure To Take On Amazon
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 20, 2008
EBay is stepping up an overhaul aimed at getting more users ...
- Clear Channel Promotes Four
MediaDailyNews, Erik Sass - Tuesday, August 19, 2008
Clear Channel Radio promoted four senior executives to newly created positions ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...
- Bussed: 'Seinfeld' Tours The Campus Circuit
MediaDailyNews, Fern Siegel - Wednesday, August 13, 2008
"Seinfeld" has hit the road. Literally. The "Seinfeld Campus Tour" set o ...
- Chick-fil-A Sponsors ESPN's 'Mascot Moves'
MediaDailyNews, David Goetzl - Tuesday, August 12, 2008
Chick-fil-A, a title sponsor of the formerly named Peach Bowl, has ...