- Half of Opt-Outs Are For Irrelevant Material
Research Brief, Jack Loechner - Tuesday, December 1, 2009
According to a new poll from the Chief Marketing Officer Council, 6 ...
- 'Paranormal' Is Bussed Cross-Country
MediaDailyNews, David Goetzl - Wednesday, November 25, 2009
A&E is launching a bus tour attempting to create a phenomenon o ...
- Coke Opens Happiness Via Educational Promotion
Engage:Hispanics, Joe Kutchera - Wednesday, November 25, 2009
"This promotion provides a tangible tool for being able to attain th ...
- JetBlue Sponsors Concert By Rihanna
Marketing Daily, - Tuesday, November 24, 2009
To promote its new nonstop service to Barbados, JetBlue Airways and t ...
- Arby's Launches Giveaway For $5.01 Combos
Marketing Daily, - Monday, November 23, 2009
Arby's is promoting its new $5.01 Combo Meals through a Facebook-based "Wor ...
- Malls Enticing Shoppers With Extravagant Promotions
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
One way to get shoppers pounding the corridors of its mall, executiv ...
- Duracell Uses Bike Power To Light Up New Year
Marketing Daily, - Thursday, November 19, 2009
P&G's Duracell unit held an event in New York's Times Square th ...
- Big Apple Invites A Closer Inspection
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
NYC & Company, the official marketing, tourism and partnership organization of t ...
- TV Ads, WOM Best Tools To Promote Shows
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Although the digital age gets a lot of buzz over influencing ...
- Sears Launches Black Friday Sweepstakes
Marketing Daily, - Wednesday, November 18, 2009
Add Sears to the list of retailers offering a few lucky shoppe ...
- Alaska Airlines Backs Hometown Skater In Promo
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apo ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- Dec. 17 Declared 'Free Shipping Day'
Marketing Daily, - Wednesday, November 18, 2009
Now that those early-bird consumers have Black Friday and CyberMonday etched ...
- Cartoon Network's 'Ben 10' Fits Foot Locker
MediaDailyNews, David Goetzl - Tuesday, November 17, 2009
Cartoon Network has a deal with Kids Foot Locker that has t ...
- Burger King Franchisees Sue Over Dollar Double-Cheeseburgers
Around the Net In Brand Marketing, Thom Forbes - Friday, November 13, 2009
The National Franchise Association filed suit in Miami yesterday, charging that Burg ...
- McDonald's Struggles; No Decision Yet On $1 Breakfast Menu
Around the Net In Brand Marketing, Thom Forbes - Friday, November 13, 2009
McDonald's, meanwhile, has not decided whether to pull the trigger on ...
- Best Buy Program Helps Teen Charities
Marketing Daily, - Thursday, November 12, 2009
Just in time for the holidays, Best Buy Co. has created @ ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Continental Offers Frequent Fliers Online Auction
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
The online auction is being promoted via emails to frequent flier progr ...
- History Pulls No Punches For 'Pawn Stars'
MediaDailyNews, David Goetzl - Monday, November 9, 2009
The network is weaving aspects of the upcoming series of "Pawn Star ...
- Best Buy Launches Black Friday VIP Promotion
Marketing Daily, - Wednesday, November 4, 2009
To boost enthusiasm about the kickoff of the holiday shopping season, Be ...
- 24 Hour Fitness Ads To Feature Olympic, Paralympic Hopefuls
Marketing Daily, - Wednesday, November 4, 2009
24 Hour Fitness, the largest privately owned U.S. fitness chain, is tyi ...
- Turner Triple Play Backs 'Lopez' Debut
MediaDailyNews, Wayne Friedman - Tuesday, November 3, 2009
It's all hands on deck for Turner Broadcasting cable networks when ...
- Little Caesar's Promotes Pizza Bowl
Marketing Daily, - Monday, November 2, 2009
Little Caesar Enterprises has started a national effort to promote its sponsorsh ...
- Chick-fil-A Calendar Spoofs 'Cow Literature'
Marketing Daily, - Thursday, October 29, 2009
The brand's famous "Eat Mor Chikin" cows "have claimed creative license a ...
- Mad About 'Mad Men?' You'll Go Crazy For This TVGuide.com Promo
Online Media Daily, Joe Mandese - Thursday, October 29, 2009
Media planners and buyers, especially those focused on digital media, don't alwa ...
- Toyota Goes Mobile With IPhone App
Marketing Daily, - Tuesday, October 27, 2009
Toyota is launching a new iPhone program to promote its Prius hybr ...
- Whole Foods Readies Beaujolais Nouveau Promo
Marketing Daily, - Tuesday, October 27, 2009
Recession or no recession, wine lovers everywhere wait breathlessly for the thi ...
- Christmas Starting Early At The Home Depot
Marketing Daily, - Monday, October 26, 2009
The Home Depot hopes to kick off the holiday season early, a ...
- Driver Collects Keys To Cities In Ford Marketing Stunt
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
...