"Our franchisee community is united in protecting our entrepreneurial rights
as independent business owners, but we are also disappointed that we need to take legal action against our franchisor," association chairman William Harloe, Jr. said in a statement. Burger King said
that it believes that the suit is "without merit."
The NFA represents about 83% of the BK-franchised restaurants in the U.S., or 5,200 stores. Getting to the heart of the issue, one franchisor interviewed by Bryson York said that although traffic was up at his store, thanks to the promotion, his gross profit margin is lower.