- TikTok, Peacock Team Up For Universal's Exclusive 'Marry Me' Concert Event
Digital News Daily, Colin Kirkland - Tuesday, February 8, 2022
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma wi ...
- Cheers To Brands Turning Valentine's Tables By Giving, Not Pushing
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
Does Valentine's Day marketing push Americans to overspend? Then consider these bran ...
- Non-Fungible Super Bowl: First To Use NFTs As Tickets To The Big Game
Digital News Daily, Colin Kirkland - Friday, February 4, 2022
Every person who attends Super Bowl LVI on Feb. 13 will recei ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- TGI Fridays Offers Free Appetizers To Delivery Drivers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 31, 2022
TGI Fridays will offer uniformed delivery drivers with work credentials a fr ...
- Ibotta Super Bowl Promotion Offers Free Snacks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 30, 2022
New Ibotta users can receive a rebate on Super Bowl snacks li ...
- Frank's RedHot Serves Up Saucy NFT Spoof
MAD, Todd Wasserman - Friday, January 28, 2022
Frank's RedHot has released its first-ever "edible NFT" and spoof currency "Bonecoi ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter Olympics
Television News Daily, Wayne Friedman - Friday, January 28, 2022
Over 3 billion impressions have been produced from about 12,157 mostly nation ...
- T-Mobile: Netflix 'Still On Us' Despite Price Hike
Digital News Daily, Karlene Lukovitz - Thursday, January 20, 2022
T-Mobile is reassuring customers on promotional plans that their free Netflix servic ...
- NY Rangers Promote Upcoming Game With NFT Collectibles
Digital News Daily, Colin Kirkland - Tuesday, January 18, 2022
The New York Rangers today launched their first-ever NFT collection, making availab ...
- Oreo Partners With Last Remaining Blockbuster Video Store For Promotion
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 16, 2022
Nabisco is bringing back Oreo Cakesters, which launched in 2007 before bei ...
- CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2022
The guidelines address the growth of online platforms and new immersive for ...
- Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
The bulk of advertising and promotional messaging was placed on NFL footbal ...
- New Rule Allowing Email Debt Collection Could Hurt Consumers And Firms, Observers Say
Email Marketing Daily, Ray Schultz - Wednesday, December 29, 2021
Collection firms must allow people to opt out of electronic communications. ...
- Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
Television News Daily, Wayne Friedman - Monday, December 27, 2021
Traditional linear TV companies ' paid national TV spend and promo messag ...
- 'Harry Potter' Reunion Celebrates 20 Years Of The Hit Franchise
MAD, Todd Wasserman - Wednesday, December 22, 2021
The new HBO film will feature Daniel Radcliffe, Rupert Grint, Emma Wats ...
- Kraft Encourages Customers To Make Non-Cream-Cheese Desserts
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 20, 2021
Kraft Heinz brand is trying to soothe cream-cheese-starved customers by rewarding th ...
- Expected Flight Delays Spur Vizzy, Shake Shack Giveaways
Marketing Daily, Les Luchter - Monday, December 20, 2021
For travelers stuck at New York's JFK, Shake Shack will give aw ...
- SiriusXM Offers Free 12- And 3-Month Subs To Discovery+
Digital News Daily, Karlene Lukovitz - Thursday, December 16, 2021
Subscribers to the satellite radio brand's Platinum VIP plan can now g ...
- Kahlua Puts Its Money -- $25K -- In Service Of Internet-Free Nights
Marketing Daily, Les Luchter - Friday, December 10, 2021
The brand is sponsoring the Stir It Up Challenge, which will awa ...
- Keep Warm, Order A Cold One, Display Vax Status With Blue Moon's 'Card-igan'
MAD, Todd Wasserman - Thursday, December 9, 2021
The craft beer brand is selling the novelty item noting that "unusu ...
- Hotels.com Offers Not-So-Silent-Night Suite
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2021
If the selected guest manages to stay awake for 24 hours ...
- FX Drops 'FX on Hulu' Brand Marketing Efforts
Television News Daily, Wayne Friedman - Monday, December 6, 2021
Because of its growing global distribution on different platforms, the title wi ...
- School For Scoundrels: Phishing Kits Lower Barrier To Entry For Email Fraud
Email Insider, Ray Schultz - Tuesday, November 30, 2021
There has been a 55% increase in phishing kits imitating Amazon ...
- Netflix International Hit Spawns Many Global Marketing Tie-Ins
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 30, 2021
Spanish show "Money Heist" lends its brand to products from Magnum i ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- Paramount+ Adds A Record 1 Million Subscribers In A Week
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The boost was thanks to a highly touted new TV show fr ...
- McDonald's, Mariah Carey Partner For 12-Day Promotion
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 10, 2021
McDonald’s will debut the “Mariah Menu” on Dec. 13. It features a sele ...
- Tim Horton's Collaborates With Justin Bieber
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 10, 2021
Tim Horton’s is enlisting fellow Canadian Justin Bieber for a promotion starti ...