- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Premium Streamers Employ Their TV Networks For Promotion, Advertising
Television News Daily, Wayne Friedman - Friday, November 5, 2021
Discovery+ continues to dominate all premium video streamers when it comes ...
- Outback Steakhouse Targets College Students With Promotion
Marketing Daily, Tanya Gazdik - Monday, October 18, 2021
The fast casual restaurant will continue to build the program with addition ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- Cross Network Promotion: Simultaneous Theatrical/Streaming Movie Openings Might Be Easier
TV Watch, Wayne Friedman - Wednesday, October 6, 2021
Airing paid-ads of other entertainment content, including movies, would be a go ...
- As U.S. Subscriber Growth Slows, Disney+ Revives 7-Day Free Trial For Some Prospects
Digital News Daily, Karlene Lukovitz - Friday, September 24, 2021
Disney+ sent a direct mail piece driving online sign ups for t ...
- 'Local Bar Sundays': The First Bulleit's On Diageo
Marketing Daily, Les Luchter - Thursday, September 23, 2021
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "Fir ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming Service
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Netflix Offers First Free Mobile Plan, In Kenya, To Drive Paid Conversions
Digital News Daily, Karlene Lukovitz - Thursday, September 23, 2021
Netflix has previously offered free trials and limited content in various internation ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- HBO Max Promo Halves Sub Price To Offset Losses From Amazon Prime Dropout
Digital News Daily, Karlene Lukovitz - Monday, September 20, 2021
Max left behind about 5 million subscribers when it dropped access throu ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely ...
- Premium Streamers Boost National Marketing For Pre-TV Season
Television News Daily, Wayne Friedman - Friday, September 3, 2021
From August 4-September 2, Hulu, Discovery+, Disney+, Paramount+ and Peacock TV ha ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retenti ...
- Netflix To Hype Fall Lineup With 1st Livestreamed Global Fan Event
Digital News Daily, Karlene Lukovitz - Thursday, August 26, 2021
As fall and the holidays approach -- prime time for at-home vid ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- DirecTV Cuts HBO Max Trial From A Year To 3 Months
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
The satellite provider's decision may in part reflect the changing competitive dynami ...
- Latest Streamer-Wireless Tie-In Deal: Apple TV+ and T-Mobile
Digital News Daily, Karlene Lukovitz - Tuesday, August 24, 2021
T-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Veriz ...
- Mobil 1 Motor Oil, Mattel Partner For Promotion
Marketing Daily, Tanya Gazdik - Monday, August 23, 2021
Ten players will win a trip to the Uno Championship Series Veg ...
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
MediaDailyNews, Wayne Friedman - Sunday, August 22, 2021
Box-office revenue has seen a 54% drop in weekend revenue from t ...
- Networks Ramp Up Promos For New Fall Shows
Television News Daily, Wayne Friedman - Friday, August 20, 2021
Over the last two weeks, CBS has been pushing comedy "Ghosts" ( ...
- Mini Plans National WTF Day
Marketing Daily, Tanya Gazdik - Friday, August 13, 2021
The new national holiday with its attention-grabbing acronym encourages Mini owners ...
- Did NBC Earn Promo Value From Tokyo Olympics?
TV Watch, Wayne Friedman - Wednesday, August 11, 2021
The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- A Medal You Can Bite And Eat As Well
MAD, Amy Corr - Saturday, July 31, 2021
Olympic medal winners frequently pose biting their medals. Almond maker Blue Diamo ...
- McDonald's Leverages Digital, Loyalty Rewards As Sales Rise
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, July 29, 2021
Q2 U.S. comparable-unit sales growth of 25.9% credited to menu price increase ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate reven ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effecti ...
- Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
Email Insider, Ray Schultz - Thursday, July 22, 2021
Families are buying school supplies and clothes, and they want discounts, Rakut ...