- JetBlue, Mastercard Play Up NYC Street Cred
Marketing Daily, Tanya Gazdik - Wednesday, July 21, 2021
The social media effort invites New Yorkers and beyond to rediscover t ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Promo Ace: Email Leads Redemptions, Beating Web And Social
Email Insider, Ray Schultz - Tuesday, July 20, 2021
The highest email rate was in the Animals & Pets category ...
- Ford Offers 'Mach-Eau' Cologne Samples At Festival
Marketing Daily, Tanya Gazdik - Sunday, July 18, 2021
In a Ford-commissioned survey, one in five drivers said they would mi ...
- McCormick To Pay $100,000 For 'Director Of Taco Relations'
MAD, Amy Corr - Wednesday, July 14, 2021
Yes, it's a promotion and the hours are darn good-just 20 hou ...
- Big Entertainment Marketing Season Is Coming: TV, Streaming, Movie Ads
TV Watch, Wayne Friedman - Friday, July 9, 2021
Heavy promotions could create an overload for the fourth quarter. ...
- Streamers Ramp Up National TV Marketing For Summer, Disney+ Tops Rivals
Television News Daily, Wayne Friedman - Wednesday, July 7, 2021
Three Disney+ TV series/movies have gained the most impressions: "Luca," "Loki" a ...
- E.L.F. Cosmetics Pioneers Beauty Brands' Use Of Wattpad
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 25, 2021
E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,0 ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little to ...
- Prime Day Deal: Free Disney Bundle With Amazon Fire TV Sticks, Tablets
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Shoppers who buy sale-priced Fire TV devices can also get three fr ...
- Havas' Cannes Cafe Goes Virtual, But Offers Real-World Hospitality Too
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
Each day of this week's Lions festival, the Havas Media Group wi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- Polestar Invites Consumers To Trade Art For Electric Vehicle
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
"It is such a special car and we wanted to find ...
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
Email Insider, Ray Schultz - Monday, May 24, 2021
AMEX was fined for sending promotional emails to UK consumers who h ...
- Video Streaming Ad Spend Doubles YOY
Television News Daily, Wayne Friedman - Friday, May 21, 2021
Much of this growth comes from legacy TV network-based media companies usi ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limit ...
- Amazon Now Sends Promotional Emails For Brands
Digital News Daily, Karlene Lukovitz - Monday, April 26, 2021
Sellers that are part of Brand Registry and have Stores page wi ...
- YouTube TV Tries Discounted Offers
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
Under fire for hiking its monthly sub price by $15 last yea ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- Streamers' Promo Video Minutes Watched Leapt 116% In Past Year
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
An analysis of major paid streaming services' marketing videos also shows high ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minut ...
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers com ...
- New Agency Will Provide Digital Services And Legal Help
Email Marketing Daily, Ray Schultz - Friday, March 26, 2021
LeadDog Marketing veteran Dan Jahn will head the new brand-promotions shop. ...
- TV Networks Slowly Increase On-Air Promos
Television News Daily, Wayne Friedman - Monday, March 15, 2021
CBS has had the biggest overall promo reach, thanks to the Sup ...
- NCAA's March Madness Is 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Video Streamers Record 47% Higher Paid Ads In Last 3 Months
Television News Daily, Wayne Friedman - Monday, March 1, 2021
Nearly $910 million in total estimated paid advertising and media value fr ...