Tag results for "promotion"
- Mood Modulation: TV, Movie Content Key To Audience EngagementInstead of conventional labels, what if the mood is posed as "sarcasm ...
- A&W Calls For Truce To 'Chicken Sandwich War'"At A&W, we're lovers, not fighters," A&W's Liz Bazner tells "Marketing Dai ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle SweepstakesHow does a new film attract the attention of moviegoers when it ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New TechnologyInmar Intelligence has announced plans to "end coupon fraud" by 2024. T ...
- CBS' Super Bowl Ramps Up On-Air Promos For Paramount+, Prime-Time Network ShowsSuper Bowl LV had just four spots from entertainment advertisers, but plen ...
- Hotels.com Offers Valentine's Day Dumpster StaysAll entries will receive a fictional, yet satisfying, booking confirmation email f ...
- How Streaming's 'Platform Bouncers' Became The New Coupon ClippersOne of the unintended consequences of the explosion of subscription video streami ...
- TV Show Discovery: On-Air Promos, Word-of-Mouth Still Strong, Social Media GrowingA recent TiVo survey found 53% of respondents discovered new TV sho ...
- Certified Diverse Ad Industry Suppliers More Than DoublesThe number of advertising and marketing services providers certified as being diver ...
- Verizon: Two-Thirds Of Its Free Disney+ Promo Customers Are Now Paid Subs"We think this is unheard of," says Hans Vestberg, chairman-CEO of Veri ...
- Cross-Promotion For Streamers Benefits TV UniverseThe longtime legacy marketing tool of the 12 or 24 linear ...
- Nefrina Recalled To Life Through Magic Of Hologram TechnologyNeoPangea created the hologram project for a museum exhibit that showcases t ...
- TV On-Promos Grows - But Less For Shows And More For StreamersAn analysis of promos found 46% of cross-promotion avails in 2020 f ...
- HBO Max Extends 20% Off Promo On Prepaid Six-Month SubsThe promotion, which was set to expire on Jan. 16, is n ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film StudiosIt's not just promoting movies, but the platforms where they stream. ...
- 'Extended' Peacock Free Trial Included In NBCU, Charter Carriage Renewal DealThe specific term for the Peacock Premium free trial is still bei ...
- Discovery+ Promo Campaign Is 'Scorched Earth' StrategyDiscovery has taken a very unsubtle on-air approach to promoting its n ...
- Buffalo Wild Wings Sells 'Rally Caps' For 2021A Buffalo Wild Wings promotion sold limited-edition “rally caps” to fans ...
- TV Networks Add 20% More On-Air Program Promos In Q3Since the last half of September through Dec. 29, broadcast and cab ...
- 40% of Broadband Households Have Trialed OTT During COVID, Most Have SubscribedThe overall OTT churn rate has declined a bit, but hovers ...
- All I Want For Christmas Is A ....Tesla?Well, if that's what you want, clean technology company EnergyX is givi ...
- Heinz Celebrates Lockdown BabiesThe "Lockdown Lovebaby" collection includes onesies branded with quarantine quips like, ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Discovery+ Drives Increase In Airings As Video Streamers' National TV Marketing Continues To GrowThe Sept. 1-Dec. 14 period had 166,677 airings of TV ads a ...
- The Rightsizing Of The Fox News BaseWhat happens when the dominant right-wing news brand loses its dominant sour ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TVViacomCBS is using its AVOD service to target new prospects for t ...
- The Variable Launches Its Own Black Friday DealsThe promotion offers discounted services like 50% off creative concept development a ...
- Microsoft Lets Advertisers Highlight Deals With Promotion ExtensionsMicrosoft Promotion Extensions, which launched on Tuesday, allow brands running ads ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime DayMerchants working with Rakuten experienced a 43% traffic increase on average a ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping CapacitySome companies expect the budget allocations to run heavier earlier in t ...
