In a promotion designed to draw in potential subscribers, Apple TV+ is offering free access to all for the first season of its popular sci-fi series “For All Mankind,” for a limited time.
For now, anyone can access the series through the Apple TV+ app. The offer was first promoted on the series’ Twitter account (above).
By not specifying a cutoff date for the limited-time offer, Apple hopes to motivate quick uptake by intrigued consumers, get them hooked and convert them to subscribers.
Uploading the streamer’s app is the first key step in conversion.
“For All Mankind” — which imagines the results had the Soviet Union instead of the United States first landed a man on the moon — debuted in November 2019.
The limited-time free-viewing promotion is timed to coincide with the launch of the series’ third season.
Apple TV+ costs $4.99 per month, with a seven-day trial. If purchased with some Apple devices, the first three months of the subscription are free.
Statista estimates that Apple TV+, which is but one of numerous cloud-based Apple services now offered under the Apple One umbrella, had about 25 million subscriptions worldwide as of this March.
Apple is in the process of restructuring the management of its services business to support an intensified focus on streaming and advertising.
Apple TV+ signed a deal with Major League Baseball in March for exclusive Friday night game streaming rights, and its weekly streaming of a doubleheader kicked off earlier in April. The tech giant has been negotiating to secure NFL streaming rights, including the lucrative “Sunday Ticket” franchise, and is considered by many to be the likely victor.
Apple reported 17% growth in services revenue — driven by video advertising and payment services — to a record $19.8 billion in its fiscal 2022 Q2 ended March 26. Over the previous 12 months, services generated $75 billion.
Apple’s paid subscriptions rose by more than 165 million, to 825 million, in the 12 months ending in March 2022.
While Apple still makes more on hardware than services, the services business is now larger than some Apple products, including the Mac and iPad.
The company’s only source of advertising, App Store Search Ads, saw 238% growth in 2021, to reach $3.7 billion, and is projected to reach $5.5 billion by the end of 2022.
Apple’s App Tracking Transparency privacy opt-in has driven more App Store search advertising.