- Mars Petcare Offers Halloween Fun
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
Temptations worked with the Waltham Petcare Science Institute to enhance the mov ...
- As Promos For Free Trials Expire, New Platforms Disney+, Apple TV+ Could Take Hit
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
A survey from HarrisX finds that "roughly 3% and 17% of Disne ...
- Netflix Ends 30-Day Free Trials In The U.S.
Digital News Daily, Karlene Lukovitz - Wednesday, October 14, 2020
Netflix is instead offering free sampling of original movies and first episod ...
- Monster Energy Plans Car Giveaway To Promote New Offerings
Marketing Daily, Tanya Gazdik - Monday, October 12, 2020
The brand is always aiming to expand and diversify its product offering ...
- CBS Heads Into Fall Season With New 'Brand Identity' Promo, Marketing Effort
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The CBS branding change will take effect across entertainment, news, sports, studio ...
- Disney+ Could Face Churn Bump Next Month; Disney Investor Wants Dividends Redirected To Streaming
Digital News Daily, Karlene Lukovitz - Thursday, October 8, 2020
Disney+'s extraordinary subscriber growth will face its first potential setback during t ...
- Virtual Pay TV Streamer Philo Inks Best Buy Promo Deal
Television News Daily, Wayne Friedman - Friday, September 25, 2020
New subscribers can get a free month of Philo with a qualifyi ...
- The Pros And Cons Of Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Should you use email marketing? Contrary to what you may think, the ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2
Email Insider, Ray Schultz - Thursday, September 17, 2020
Promotional email response rose by 29.37% YoY, but transactional opens and conversio ...
- Summer TV Promos Grow, Uncertainty Around New Fall TV Shows Remains
Television News Daily, Wayne Friedman - Friday, September 4, 2020
The top four broadcast networks ran 21% more TV show promos fr ...
- Summer TV Promo Airings See Skyrocketing Growth, Led By Cable Networks
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Broadcast nets have been airing promos at levels roughly similar to 201 ...
- New Apple Services Bundles To Include Apple TV+, CBS All Access, Showtime Combo
Digital News Daily, Karlene Lukovitz - Friday, August 14, 2020
Looking to grow its services user base and recurring revenue, Apple wi ...
- Email Crisis Control: Retailers Say It's Their Main Channel During Pandemic
Email Insider, Ray Schultz - Thursday, August 13, 2020
Brands are using email for everything from promotional offers to advisories ...
- Happy Internat'l Beer Day! Miller Lite Will Buy 6-Pack For Folks In Foreign-Named U.S. Cities
Marketing Daily, P.J. Bednarski - Thursday, August 6, 2020
For those who live in places like Japan, Pennsylvania or Greece, N ...
- Eight New Shark Week Sponsors Include Jeep, Heineken, Nationwide, Burger King, Home Depot
Television News Daily, Wayne Friedman - Monday, August 3, 2020
One of cable TV's biggest summer week-long programming efforts, "Shark Week" retur ...
- Peacock To Use Previously Unseen Content To Promote 'The Office'
Digital News Daily, Karlene Lukovitz - Friday, July 31, 2020
NBCU will "incorporate elements that were not part of the original broadcas ...
- ICF Next Grills Up Green Egg And Hamms Promotion
Out to Launch, Larissa Faw - Wednesday, July 29, 2020
ICF Next is connecting two pop culture icons for a “punny” campai ...
- NBCU's Peacock Launch: Promos On 14 NBC Networks, Goal Of 30-35 Million Users
Television News Daily, Wayne Friedman - Wednesday, July 15, 2020
Ramping up to its launch today, NBCUniversal's streaming service Peacock has plac ...
- Tourism Promotions: Plenty To See Right Here
Marketing Daily, Julia Cullinan, Ken Klein - Thursday, July 9, 2020
With long-range and international travel stalled by the COVID-19 pandemic, tourism promote ...
- FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze Promo
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Fubo, which joins YouTube TV and others that have upped prices th ...
- The Invisible Emails: Racial Injustice Messages Land In Gmail Promotions And Spam, Report Charges
Email Insider, Ray Schultz - Thursday, July 2, 2020
Emails using phrases like Black Lives Matter tend to not make Gmail ...
- The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study Finds
Email Insider, Ray Schultz - Monday, June 29, 2020
Continental Europe pulled the highest open and click rates, with North Ameri ...
- Catalina To Add Streamers' Promotions To In-Store Media Network, Via Tiny Horse Deal
Digital News Daily, Karlene Lukovitz - Thursday, June 25, 2020
Streamers and entertainment companies can now join CPGs in delivering personalized vid ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV a ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
Email Insider, Ray Schultz - Thursday, June 11, 2020
Over half of consumers would like to receive texts from their favori ...
- What Ratings Data Will Legacy TV-Movie Companies Tout For Streaming Efforts?
TV Watch, Wayne Friedman - Tuesday, June 9, 2020
If more theatrical movies shift to premium streamers from in-theater showing, ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media t ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as target ...
- Video Streaming Services' Advertising Up Nearly 90%
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
HBO Max tripled its marketing spend for the week of May ...
- TV Networks Up On-Air Promos During Pandemic, Impressions Higher
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Broadcast and cable U.S. TV networks have aired 32% more promos ...