- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Consumers in the youthful age cohorts approve of companies that "pay bac ...
- JetBlue Honors Healthcare Workers With Flight Certificates, Flyover
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2020
The airline is awarding 100,000 healthcare workers with roundtrip flight certificates f ...
- Disney Takes Twitter Fire For Heavy-Handed 'Star Wars' Hashtag Move
Digital News Daily, Karlene Lukovitz - Tuesday, April 28, 2020
Fans should've been thrilled at a tweet announcing the early debut ...
- Amazon Strikes Free-Year Deal With Discovery's Food Network Kitchen App
Television News Daily, Wayne Friedman - Monday, April 27, 2020
Amazon Fire TV has struck a deal to give away the cab ...
- HBO Max Set To Launch May 27, Light National TV Promotion So Far
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Virtually all on-air promotion for HBO Max has been on WarnerMedia ...
- Sling TV Makes Blue Package Free To All During Prime Time
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Sling, which led the content sampling trend, is expanding free access ...
- ESPN Asks Talent For A 15% Pay Cut, Sees Lower Ad Revenues, Viewer Impressions
Television News Daily, Wayne Friedman - Monday, April 13, 2020
After asking its major on-air talent to take a 15% salary cu ...
- Manufacturing Decline And Changing Consumer Actions Drive Retail Email Sales
Around the Net in Email, Ray Schultz - Thursday, April 9, 2020
Consumer inboxes are being inundated with offers for discounts on non-essential item ...
- Retailers Turn To Promotions During Pandemic
Around the Net in Email, Ray Schultz - Thursday, April 9, 2020
The COVID-19 pandemic has changed the way retailers communicate with customers. Ma ...
- AT&T Offers Free HBO To Boost DirecTV, AT&T TV Subscriptions
Digital News Daily, Karlene Lukovitz - Wednesday, April 8, 2020
In another example of leveraging free content offers during the stay-at-home pandem ...
- AMC Stars Have Got Your Back In 'We're With You' Campaign
MediaDailyNews, Joe Mandese - Friday, April 3, 2020
If you can beat zombie apocalypses, you can beat this. That's wh ...
- HBO Starts Free, No-Trial-Sub Sampling Of Nearly 500 Hours of Content During Pandemic
Digital News Daily, Karlene Lukovitz - Thursday, April 2, 2020
Like Sling TV, HBO is now offering free access to a sampli ...
- Quibi Offers Free Year Through T-Mobile Tie-In; Quibi's Launch Shadowed By Tech Lawsuit
Digital News Daily, Karlene Lukovitz - Friday, April 3, 2020
In addition to its own 90-day free trial offer, the short-form mobi ...
- T-Mobile Starts Free Promo With Mobile Video Platform Quibi
Television News Daily, Wayne Friedman - Friday, April 3, 2020
The newly expanded communications company will offer the service free for t ...
- Tips For Promotional Products Firms On How To Build An Email List
Around the Net in Email, Ray Schultz - Tuesday, March 31, 2020
Email provides a direct conduit to customers for promotional products distributors a ...
- Apartment Therapy, Behr Paint Roll Out 'Small/Cool' Contest
Out to Launch, Larissa Faw - Wednesday, March 18, 2020
Contest seeks readers with tiny but innovatively designed spaces. ...
- Sling TV Adds Free Offering During Virus Outbreak
Digital News Daily, Karlene Lukovitz - Wednesday, March 18, 2020
Dish's Sling TV, which saw its first quarter of declining subscriptions ...
- It's All In The Algorithms: Gmail Is Not 'Throttling' Candidates' Emails, Expert Says
Email Insider, Ray Schultz - Monday, March 9, 2020
Where political emails land depends on many variables determined by algorithms, n ...
- 'Travel+Leisure' Launches Pro-Vacation #TakeYourDays Campaign
Publishers Daily, Melynda Fuller - Monday, March 2, 2020
The campaign was inspired by data claiming 55% of the U.S. workfor ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it ru ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask th ...
- Pancheros Lights On Terrific Promotion Idea
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"This one promotion drove 6% in comp and 506% ROI. We g ...
- HBO Max's First Trailer Stresses Non-HBO Content
Digital News Daily, Karlene Lukovitz - Monday, February 17, 2020
While the $15 fee for the SVOD, set to bow in Ma ...
- Pancheros Relaunches App, Sees Stunning Results
Show Daily, Nina Lentini - Monday, February 17, 2020
When Pancheros Mexican Grill launched its new digital-first campaign, the strategy f ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- FTC To Review Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
The Federal Trade Commission is launching a review of its endorsement guide ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- FuboTV To Stream -- And Solicit Trial Subs -- On Airlines
Digital News Daily, Karlene Lukovitz - Friday, February 7, 2020
FuboTV and network partner Viasat will solicit airlines to offer U.S. passenge ...
- Sling Cooks Up 'National Cut The Cord Day' As 5th Anniversary Promotion Hook
Digital News Daily, Karlene Lukovitz - Friday, February 7, 2020
To push still-reluctant consumers to cut the cord, Sling TV is offeri ...
- Merkle's New Promotions/Loyalty Solutions Operation
Mediapsssst, Richard Whitman - Wednesday, February 5, 2020
Peter DeNunzio, former CEO, HelloWorld, will run the unit as global he ...