Commentary

Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements

Disney+ continues to ramp up customer acquisition efforts in the face of slowed growth in North America.

Disney+, whose recent tests have included reviving its 7-day free trial for some prospects, is offering new and eligible returning subscribers who sign up between Nov. 8 and Nov. 14 one month of service for $1.99 before the standard monthly fee of $7.99 kicks in.

The offer — available in the U.S. and all other countries where Disney+ is available, with the exception of Japan and three markets where it is officially launching on Nov. 12 (South Korea, Taiwan and Hong Kong) — is one of several promotions and new-content attractions being tied to the company’s inaugural Disney+ Day, timed to celebrate the service’s two-year anniversary.

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The virtual promotional event, on Disney’s social media accounts, starts at 6 a.m .PT on Nov. 12 (also the day that Disney+ will launch in several Asian markets).

Disney+ Day promotional benefits for Disney+ subscribers include getting a half-hour’s early access to Walt Disney World and Disneyland before the parks open. For a limited time, they will get free shipping on customizable merchandise sold on shopDisney and access to purchasing a series of NFTs featuring characters from Disney, Marvel, Pixar, “Star Wars” and “The Simpsons.”

In the U.S. and several other major markets, NFT purchases will include a code allowing new subscribers to get “several” free months of Disney+.

Disney+ will also add a large number of titles as of Nov. 12, including Marvel’s “Shang-Chi and the Legend of the Ten Rings,” “Jungle Cruise,” new Disney original “Home Sweet Home Alone,” and new specials from Marvel and Pixar.

Disney also announced a new partnership with IMAX that will enable Disney+ subscribers to stream 13 select Marvel movies in IMAX’s expanded aspect ratio, accessible through all Disney+-supported devices.

The movies are “Iron Man,” “Guardians of the Galaxy,” “Guardians of the Galaxy Vol. 2,” “Captain America: Civil War,” “Doctor Strange,” “Thor: Ragnarok,” “Black Panther,” “Avengers: Infinity War,” “Ant-Man and The Wasp,” “Captain Marvel,” “Avengers: Endgame” and “Black Widow.”

And although not directly tied to Disney+, Disney is also partnering with AMC Theaters to help cinemas accelerate their comeback from pandemic closings.  

From Nov. 12-14, more than 200 AMC theaters will host multiple “surprise” screenings of popular Disney movies each day, for $5 per ticket, in which moviegoers won’t know which movie they’re going to see until it starts.  

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