- Report: Netflix Shifting Marketing Approach, Planning Some Layoffs
Digital News Daily, Karlene Lukovitz - Wednesday, January 29, 2020
New CMO Jackie Lee-Joe intends to add promotion of the overall benefi ...
- Heinz Supports Super Bowl Ad With Multiple Promotions
Mediapsssst, Richard Whitman - Friday, January 24, 2020
Heinz is really doing it up with promotions to support its Sup ...
- Volvo Plays Up Safety For Super Bowl Contest
Marketing Daily, Tanya Gazdik - Monday, January 20, 2020
The automaker has been successful "in activating programs around the big ga ...
- 'Los Angeles Times' Kicks Off "The State of What's Next" Campaign
Publishers Daily, Melynda Fuller - Tuesday, December 10, 2019
The ads are intended to highlight the value of trustworthy, fact-based reporti ...
- Verizon And Rakuten Offer Cash-Back Deals In Yahoo Mail
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Yahoo Mail users are now receiving cash-back promotions, and a new Yah ...
- Wow The Ugly Sweater Party With New Reynolds Wrap Wrap
Marketing Daily, P.J. Bednarski - Friday, December 6, 2019
Outfit allows "you to remain comfortable and eat your heart out witho ...
- AT&T Snags Lady Gaga For Its Super Saturday Concert
Digital News Daily, Karlene Lukovitz - Wednesday, December 4, 2019
With another superstar performer on tap for the 2020 edition, AT&T Sup ...
- Star Wars TV Series 'The Mandalorian' Drives Higher Demand For Disney+
Television News Daily, Wayne Friedman - Tuesday, December 3, 2019
Just after its premiere, initial metrics revealed "The Mandalorian" had 39.9 milli ...
- Hulu Offers $1.99 Deal From Black Friday Through Cyber Monday
Digital News Daily, Karlene Lukovitz - Friday, November 29, 2019
The deal, for new subscribers or those who cancelled at least ...
- Hyundai Leading The Way For Black Friday
Drive Time, Tanya Gazdik - Monday, November 25, 2019
Other auto brands on the Black Friday leaderboard, according to Captify, a ...
- Mobivity Launches New Promotions Platform: Subway First To Deploy
Email Marketing Daily, Ray Schultz - Monday, November 25, 2019
The new tool enables brands to track their marketing at all stag ...
- Discover, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Monday, November 18, 2019
The financial services company is also taking on the role of tit ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Looking at all regular-season games on five networks, the average Nielsen viewersh ...
- Disney+ Launch Hits NYC Streets, Promotes National, Local Freebies
Digital News Daily, Karlene Lukovitz - Monday, November 11, 2019
New Yorkers are being targeted with star appearances and an all-day streami ...
- 'Terminator: Dark Fate' Lives Up To Its Name At The Box Office
Television News Daily, Wayne Friedman - Monday, November 4, 2019
The big-budget film opened this past weekend with a woeful $29 milli ...
- Chick-fil-A Sends Email Promotion -- For Day That It's Closed
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
Popeyes gleefully called out the company's error promoting National Sandwich Day ...
- Arm & Hammer Doubles Promised Donations To Cat Rescues
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The brand's next campaign is focused on giving back around the holid ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- Discover Partners With Amazon For Holiday Season
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2019
The holiday promotion includes The Discover Store on Amazon, a dedicated digit ...
- New Network Fall TV Shows See Less Social Media Activity
Television News Daily, Wayne Friedman - Thursday, October 24, 2019
New broadcast TV network shows are not seeing near-term promotion gains fr ...
- Twitter $ Per User Erodes In Q3, Cites 'Bugs' In Mobile App Promotion
Digital News Daily, Joe Mandese - Thursday, October 24, 2019
The good news in Twitter's Q3 earnings report is that its avera ...
- Can Email Save Journalism? Yes, If Publishers Get Better At It, Study Says
Email Insider, Ray Schultz - Friday, October 18, 2019
Most big publishers fail to send welcome and cart abandonment emails, ...
- KFC, StubHub Partner For NFL-Themed Wing Promotion
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2019
KFC Seasoned Ticket holders will receive weekly offers so they can g ...
- Fox, ABC Make Big Promo Push For New Shows
Television News Daily, Wayne Friedman - Monday, October 14, 2019
The biggest broadcast TV promo efforts are for new shows from F ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Nissan, Toyota, Chevy Launch Trucks At State Fair Of Texas
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
The State Fair of Texas is "deep in the heart of tru ...
- Disney+ Now Offering Preorders, 7-Day Free Trial
Digital News Daily, Karlene Lukovitz - Tuesday, September 24, 2019
Those wanting the new app as part of the bundle with Hu ...
- American Airlines Partners With Hyatt, Universal Orlando
Marketing Daily, Tanya Gazdik - Monday, September 23, 2019
The airline has helped to raise more than $8 million for Sta ...