NBCU's Summer Olympics' Marketing: $51 Million Promo Value

Amid concerns of COVID-19 issues in Japan, NBC continues to ramp up national TV marketing efforts for the Tokyo Summer Olympics, placing TV promos and TV advertising with a total value of $51 million since last November.

The 2020 Tokyo Summer Olympics were rescheduled until this summer due to the COVID-19 pandemic.

TV promos on NBCU networks had a total media value of $49.9 million -- mostly on its sports-related TV channels and programming, according to iSpot.tv.

NBC also bought national advertising time for the Olympics totaling $1.2 million.

The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner: 18,396; NBCSN, 5,834; The Golf Channel, 1,832; USA Network, 1,336; and NBC Television Network, 1,208.

Over the last month, NBC placed 427 TV promos for its Tokyo Summer Olympics promo spot; and another 140 airings for “Olympic Dreams.” Media value from those promos totaled $8.7 million. It has amassed 740 million impressions.

Since November 2020, big programming impressions came from NFL Football games -- 490 million impressions. Other top program impressions came from “Law & Order: Special Victims Unit,” PGA Tour Golf, “Chicago P.D.” and NHL Hockey.



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