- The High Cost Of Discounts: Brands Are Overdoing It, Study Shows
Email Insider, Ray Schultz - Monday, September 23, 2019
Gearing up for Black Friday? Better look at these optimal discounts fr ...
- CBS Begins Promo Launch Of New Digital Broadcast Network Dabl
Television News Daily, Wayne Friedman - Monday, September 9, 2019
CBS has started its on-air promo launch for its digital lifestyle netwo ...
- ABC Pushes Big On-Air Promos For New Fall Shows
Television News Daily, Wayne Friedman - Friday, September 6, 2019
ABC has run some 1,212 national/regional airings for its new drama "Stumptown ...
- Labor Day Auto Sales Specials Likely To Continue
Drive Time, Tanya Gazdik - Tuesday, September 3, 2019
New vehicle sales in August look a little healthier than usual than ...
- NFL Increases TV National, Regional Marketing
Television News Daily, Wayne Friedman - Monday, August 26, 2019
For the period from July 26 through Aug. 26, there have be ...
- Royal Canin Encourages Veterinary Visits For Cats
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2019
The pet food company has enlisted actor Angela Kinsey to encourage owne ...
- Chase, IHG Partner With Roadtrippers Promo
Marketing Daily, Tanya Gazdik - Thursday, August 15, 2019
The Great American Statecation" will release multiple regional itineraries that take consume ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...
- UK Telecom Fined For Sending Direct Marketing Messages Without Consent
Email Marketing Daily, Ray Schultz - Tuesday, June 25, 2019
The ruling, which affects email marketers, states that service messages that al ...
- Progressive Suggests Perfect Gift For Dad
Marketing Daily, Tanya Gazdik - Monday, June 17, 2019
Humor is a universal emotion that resonates across demographics, Progressive's Lauren Barg ...
- JetBlue Partners With 'RuPaul's Drag Race'
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2019
The airline is debuting a video featuring drag queens Bob the Dr ...
- Whiskas Introduces Personal Assistant Inspired By Cats
Marketing Daily, Tanya Gazdik - Sunday, June 9, 2019
Powered by artificial intelligence, the abstract cat-shaped item aims to "nurture children ...
- Heinz, Superfan Ed Sheeran Team To Offer 'Edchup'
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2019
Special bottles are being promoted on social and sold online while suppli ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspir ...
- 'Busch Guy' To Officiate Marriage Of Contest Winners
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2019
Brand will also contribute $25,000 to cover the wedding costs. ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- NHL Opens Voting For Fan Choice Awards
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
The event lets fans vote on the best photos, videos and GI ...
- Cheez-It Hides Bunker-Full Of New Snap'd Snacks
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2019
The promotion is part of a launch campaign claiming the snacks a ...
- Jose Cuervo's Cinco Promo: Free Laundry For A Year (Huh?)
Marketing Daily, Karlene Lukovitz - Friday, May 3, 2019
The connection has to do with Cinco falling on Sunday this y ...
- Doritos In Global Tie-In Campaign With New Spidey Flick
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2019
The deal spans 35 markets and includes online games, sweeps, TV, digita ...
- Why ROI Is Sliding For Marketing Promotions
Around the Net in Email, Ray Schultz - Wednesday, April 24, 2019
A new report shows that ROI is slipping for marketing promotions. Mi ...
- Pure Leaf Ties Launch Promo To Royal Baby Birth
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
Parents whose babies are born on same day as Duke and Duche ...
- It's Tax Day, Relax And Watch A Sloth
Out to Launch, Steve McClellan - Monday, April 15, 2019
It’s April 15, the day that most Americans are due to sett ...
- NBA Takes Fans For A Bus Ride
MAD, Larissa Faw - Thursday, April 11, 2019
The NBA is raising awareness for the NBA Playoffs with a double-deck ...
- Jeep Celebrates 4x4 Day Across Social Media
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2019
Fans can post their content, tagging their Instagram Story with #4x4day a ...
- Oreo Recreates 'Game Of Thrones' Opening Using Cookies
Marketing Daily, Karlene Lukovitz - Wednesday, April 3, 2019
Oreo is the latest big brand to announce "Game of Thrones" fin ...
- Red Roof Targets Cornhole Enthusiasts
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2019
The motel brand is partnering with the American Cornhole Organization to spons ...
- Airstream, REI, Petco, Honda Prank Customers
Marketing Daily, Tanya Gazdik - Monday, April 1, 2019
Airstream sent an email announcing its newest recreational vehicle, BearStream, complete wi ...
- Michelob Ultra, Hardee's, Auntie Anne's, Kimpton Have April Fools Fun
Marketing Daily, Tanya Gazdik - Monday, April 1, 2019
Auntie Anne's Hot Yoga Studios will include signature "Heaven Scent" aromatherapy, wi ...
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
Video claims it's now Rosevelt Island, with trams, buses etc. recolored ...