Heinz Celebrates Lockdown Babies

Heinz is supporting its baby food brand By Nature (available in Canada and the U.K.) with a cheeky promotion available only to those who, um, made a baby, shall we say, during the pandemic.

The “Lockdown Lovebaby” collection, developed with No Fixed Address, includes bibs and onesies. The swag is branded with quarantine quips such as, “my parents put more than just sourdough buns in the oven,” “while you were hoarding TP my parents were making me” and, “I was my parent’s quarantine craft project.”

Parents in Canada can claim their free merchandise at HeinzLockdownLovebaby.com while supplies last.



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