- KFC's Colonel To DJ At Electronic Music Festival
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2019
The ubiquitous Sanders character will take the main stage for 5 minute ...
- Grocery Employees Embrace Opening Day, Form Dodgers Logo
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2019
The multi-year partnership with the Dodgers includes signage at the stadium a ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's ki ...
- Hanes Offers Michael Jordan Trading Cards
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2019
More than 800,000 specially marked bonus packs of Hanes men's underwear, includi ...
- BK Intros $5 Per Month Coffee Subscription; Chipotle Uses Venmo Promo to Launch Rewards
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2019
Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK ...
- Fox's 'Tucker Carlson Tonight': Less Brand Advertising, More In-House Promos
Television News Daily, Wayne Friedman - Friday, March 15, 2019
Paid advertiser airings for "Carlson" dropped to 3,513 from 4,935 from Nov.1 ...
- Coors Light Light-Up Tap Strikes Back At Bud Light
Marketing Daily, Karlene Lukovitz - Thursday, March 14, 2019
In-bar stunt tap triggers free Coors Light beer round when Bud Lig ...
- TV On-Air Promos Dip Slightly Year-On-Year
Television News Daily, Wayne Friedman - Friday, March 8, 2019
From January 1 through March 7, a total of 914,618 TV netwo ...
- Lay's Ties New Flavors To Rexha Music, Sponsorship of 'The Voice' Comeback Stage
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2019
On-pack codes unlock downloads of Rexha remixes, contest entries; promo builds ...
- Sling TV Cutting Prices Amid Increased Competition
Digital News Daily, Alex Weprin - Wednesday, February 27, 2019
Sling's promotion, tied to tax season, offers 40% subscription prices for t ...
- Email Pulls High Promotion Redemption Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 27, 2019
Email is the most effective channel for baby & kid promotions a ...
- Google Tests Google Pay-Gmail Link Allowing Promotional Imports
Email Marketing Daily, Ray Schultz - Tuesday, February 26, 2019
Google Pay users can connect to Gmail for access to tickets, passe ...
- Weather Channel Names O'Brien President, Telemundo Taps Franklin As VP, Publicity
Television News Daily, Fern Siegel - Wednesday, February 20, 2019
At TWC, O'Brien will be responsible for all TV and digital op ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressio ...
- Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun Promos
Marketing Daily, Karlene Lukovitz - Saturday, February 16, 2019
Bojangles' has installed a flour-spewing billboard in Charlotte, Red Lobster is streami ...
- Amtrak Is For Lovers: Railroad's Valentine's Day Effort Features Email, E-Cards
Email Insider, Ray Schultz - Thursday, February 14, 2019
Amtrak's launch promo offers two tickets for the price of one, a ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...
- Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD)
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2019
The insert, targeted to the San Francisco market, is accompanied by wildposti ...
- Oikos Ties Yogurt Giveaway To Super Bowl Yards Performance
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
Coupons for free cups will be available in some states if t ...
- Tostitos To Livestream Tortilla Chip Bowl From SBLIII For 53 Hours
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
The brand will aim to engage viewers over 53 hours with pri ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- Chipotle Aims To Bowl Over Football Fans With Float, Free Delivery Promo
Marketing Daily, Karlene Lukovitz - Friday, December 21, 2018
The restaurant chain is pairing a Rose Parade float made of i ...
- Latest Stunts: Emotional Support Chicken, Emergency Times Square Cheese Sandwich Deliveries
Marketing Daily, Karlene Lukovitz - Wednesday, December 19, 2018
Popeyes offers travelers humorous chicken carrier, Kraft American Singles delivers free grill ...
- Chicken-Fried Logs, Surveillance Servingware Among Season's Goofy Promos
Marketing Daily, Karlene Lukovitz - Saturday, December 15, 2018
KFC and Philadelphia Dips latest to drive holiday buzz with limited-edition novelti ...
- Smirnoff, Stella In Dueling Holiday Travel Contests
Marketing Daily, Karlene Lukovitz - Wednesday, December 5, 2018
Both brands' contests offer seat upgrades to those who'd otherwise be condemn ...
- Burger King Looks To 'Detour' Folks On Way To McD's
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2018
The QSR's latest stunt employs its newly upgraded app, geofencing and ...
- TV Networks' On-Air Promo Spend Down, Impressions Higher For Season So Far
Television News Daily, Wayne Friedman - Wednesday, November 28, 2018
TV networks' on-air program promotions amount to 10% less in media val ...
- Audi Partners With Amazon For Unique Test Drive
Marketing Daily, Tanya Gazdik - Monday, November 26, 2018
Unlike a typical test drive, "Test Drive to the Unknown" took shoppe ...
- Kimpton Combines 'Cyber Monday' With 'Giving Tuesday'
Marketing Daily, Tanya Gazdik - Monday, November 19, 2018
Kimpton is offering guests a discount and also donating $10 per nig ...
- Michelob Ultra To Reward Turkey Trotters With Free Beer
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2018
Brand promotes "fit but fun" message by footing an online beer b ...