- General Motors, Volvo Partner With Amazon For Promo
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2018
Amazon Key, which enables in-car delivery, has had a very positive recepti ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Reese's Vending Machine 'Converts' Unwanted Halloween Candy
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2018
For a few hours in lower Manhattan, a "magic" machine will ta ...
- Would You Drive 12 Hours For Free Chicken?
Mediapsssst, Richard Whitman - Thursday, October 25, 2018
You must live in a very remote area if you would. B ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- Norwegian Partners With Runaway Tours, Sixthman For Bon Jovi Cruise
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2018
The cruises will include a full rock show on the pool de ...
- Broadcast Promos See Similar Rates Y-O-Y, Fox TV Leads
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
TV spending on promos for Fox equates to $26.2 million over t ...
- Pilot Flying J Jumps On College Football Bandwagon
Marketing Daily, Tanya Gazdik - Friday, September 28, 2018
The TV spot features Carol, an enthusiastic staffer who showcases what Pil ...
- TV Networks Ramp Up New Season Promos
Television News Daily, Wayne Friedman - Wednesday, September 19, 2018
In-air fall promos have been valued at $59.7 million over the la ...
- King's Hawaiian Bows Animated Feature Film Voiced By Stars
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2018
The brand is one of the first CPG companies, following PepsiCo, ...
- SpikedSeltzer Offers Wheels To Soon-To-Be-Disrupted L Train Users
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2018
The brand is giving away bikes -- or moving boxes -- ...
- Cable News Nets Ramp Up Promo Efforts
Television News Daily, Wayne Friedman - Wednesday, August 22, 2018
As political news around the Trump Administration heats up, TV news networ ...
- Netflix Pours Cold Water On Reports That It Is Adding Ads
Video Insider, Alex Weprin - Monday, August 20, 2018
Netflix is testing out a new placement for promos for some ...
- CBS Touts 6 New Shows Amid Broadcast TV's Fall Promo Push
Television News Daily, Wayne Friedman - Tuesday, August 14, 2018
CBS' new version of "Magnum P.I." has run 288 spot airings sin ...
- Black Forest, Knorr Pursue New Yorkers Outdoors And In
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Black Forest stages "gummy tree harvest" on NYC's High Line, while Kno ...
- FanLogic Debuts Email Domain Product For Sports Teams
Email Marketing Daily, Ray Schultz - Tuesday, July 17, 2018
Sports team can now sell branded email domains to fans, with ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- Lexus Donations To Greater Boston Food Bank Climbing
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
Every time a Boston pitcher strikes out the opposing baseball team's batte ...
- Days Inn Forecasts Non-Stop Bright Skies Thanks To 'Days InnBrella'
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2018
This custom-created portable beam of happy is an overcast day's worst enem ...
- Smart Speakers Tapped For Interactive 'Jurassic World' Adventure
Connected Thinking, Chuck Martin - Friday, June 22, 2018
Marketers are becoming more innovative in how they get consumers to intera ...
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
TV Watch, Sara Guaglione - Thursday, June 21, 2018
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argenti ...
- Kellogg Boxes Now Showing 'Jurassic World' Video
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2018
200 Frosted Flakes, Keebler Fudge Stripes boxes sold only on Amazon ha ...
- Oscar Mayer Adds JetPack To Its Wienerfleet
Marketing Daily, Karlene Lukovitz - Monday, June 18, 2018
A Jetsonesque "Superhotdogger," debuting today, will be the brand's tour attraction th ...
- Holiday Inn Offers Chocolate Milk Happy Hour
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
Participating hotels will also have an area for guests to take phot ...
- Domino's Promo Offers Towns Road Repair Funds
Marketing Daily, Karlene Lukovitz - Thursday, June 14, 2018
The pizza brand will give out 20 grants of undisclosed amounts ...
- Kraft's Wackiest Gift Yet: Dad's Head Sculpted in Cheese
Marketing Daily, Karlene Lukovitz - Tuesday, June 12, 2018
The five highest bidders on eBay will be able to immortalize dad ...
- Country Time Offers 'Legal Ade' For Lemonade Stands
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2018
The Kraft Heinz brand will reimburse fines, permits when town ordinances threat ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fa ...