- Enterprise Rent-A-Car Partners With Sir Rosevelt
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2018
Enterprise aims to create connections with customers in engaging ways, said Fra ...
- 'Solo' Jets Into Movie Theaters, But Disappoints At Box Office
MediaDailyNews, Wayne Friedman - Tuesday, May 29, 2018
So far, the latest edition of the big movie franchise has earn ...
- Monkey Shoulder Takes To The Road For Promotion
Marketing Daily, Tanya Gazdik - Wednesday, May 23, 2018
"Monkey Shoulder is made for mixing, so it only makes sense th ...
- Promotional Pitfalls: What To Do And Not Do In Email
Email Insider, Ray Schultz - Tuesday, May 22, 2018
People like email promotions -- as long as they are fair a ...
- Bob Evans Farms Hosts Veteran Contest
Marketing Daily, Tanya Gazdik - Monday, May 21, 2018
In addition to receiving the grant last year, the 2017 Heroes ...
- 'Outside' Promotes Summer Sporting, Music Events
Publishing Insider, Melynda Fuller - Monday, May 21, 2018
In addition to upping its digital game, 'Outside' is also promoting ...
- Turner Kicks Off 'We Make Fans' Global Marketing Campaign
Television News Daily, Wayne Friedman - Friday, May 11, 2018
The campaign features Turner employees' testimonials, which appear on a micro-site, ...
- Food, Beverage Brands Unveil Royal Wedding Promos
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2018
Kellogg tapped a former royal chef for a viewing party event; SpikedSeltz ...
- NBA Playoffs Still Score With Food, Beer, Cars
Television News Daily, Wayne Friedman - Monday, April 23, 2018
Quick-serve restaurants have run 845 national TV spots, followed by beer, automoti ...
- Ford Celebrates National Mustang Day
Drive Time, Tanya Gazdik - Tuesday, April 17, 2018
Ford created a 67-second Mustang Day video which includes historic footage ...
- Maytag Drops Clues For Appliance Hunt
MAD, Larissa Faw - Thursday, April 12, 2018
Maytag is drumming up hype to support May as Maytag Month ...
- 'Viceland' Invites People To 'Smoke Out' With Jeff Sessions
Television News Daily, Larissa Faw - Wednesday, April 11, 2018
The promotion kicks off this week with the branded "Viceland" bus visiti ...
- Tchotchkes Market Jumps 9.3%
Research Intelligencer, Joe Mandese - Tuesday, April 10, 2018
The U.S. market for promotional products -- tchotchkes used by marketers ...
- 'American Idol,' Frontier Airlines Give Travelers 'Golden Ticket To Hollywood'
MediaDailyNews, Laurie Sullivan - Monday, March 26, 2018
ABC's reality music show "American Idol" gave passengers on several Frontier Airlin ...
- Lexus Partners With Oath For 0-60 Bracket Challenge
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2018
Lexus saw a considerable increase in mobile engagement which led it ...
- Marketers Embrace March Madness With Campaigns, Promotions
Marketing Daily, Tanya Gazdik - Friday, March 16, 2018
Wendy's understands the difficult choices in filling out brackets and wants ...
- Topgolf Partners With Golf Channel For Show
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2018
The show will air two nights a week. The series will al ...
- Hyatt Launches 'Why Settle' Spirit Awards
Marketing Daily, Tanya Gazdik - Sunday, March 11, 2018
Hyatt Place and Hyatt House have grown substantially - 42% over t ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
The brand is aggressively backing its month-long volume-driving offer through coupons availab ...
- Adland CMO Promotes Ireland's Flourishing Fashion Sense
MAD, Larissa Faw - Tuesday, February 27, 2018
Siegal+Gale chief marketing officer Margaret Molloy is behind an effort to rai ...
- Minnesota Tourism Leverages Super Bowl Interest
MAD, Larissa Faw - Wednesday, January 31, 2018
There is never a better chance to sell yourself than when millio ...
- How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars
Mediapsssst, Richard Whitman - Tuesday, January 30, 2018
Yep, KIND, the snack bar company is spending $6 million--which is wh ...
- Promotion Glut: Consumers Ignore Incessant Offers
Email Insider, Ray Schultz - Monday, January 15, 2018
Don't overdo it with discount promotions -- a study by Forrester sho ...
- Disney, Partner Marketing Lifts 'Last Jedi' To Box-Office Records
Television News Daily, Wayne Friedman - Monday, December 18, 2017
"Jedi" posted an eye-popping $220 million in U.S. box office receipts ...
- Liquid-Plumr Knits Some 'Cheeky' Cheer
Marketing Daily, Aaron Baar - Monday, December 11, 2017
"The holiday season is a time when people experience more clogged drain ...
- Charmin's Stalls Return For 'Best Seats On Broadway'
Marketing Daily, Aaron Baar - Wednesday, December 6, 2017
Pop-up space offers 14 different toilet stalls (with themes such as "Und ...
- Marriott Gets Creative In Shower
MAD, Larissa Faw - Friday, December 1, 2017
Marriott Hotels is testing a one-of-a-kind technology that allows guests to sket ...
- Efficient Price And Promotion Critical
Research Brief, Jack Loechner - Thursday, November 30, 2017
Whether you're a retailer or a manufacturer, pricing and promotion spend ...
- Nissan Renews, Extends Univision Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 15, 2017
"At Nissan, we value the importance of diversity within our overall marketi ...
- A Moveable Feast: First Uber Eats, Now It Cooks
Digital News Daily, Joe Mandese - Friday, November 10, 2017
Transformational app-based ride-sharing service Uber continues to extend its brand into n ...