New Network Fall TV Shows See Less Social Media Activity

New broadcast TV network shows aren’t seeing any near-term promotion gains from social media so far this year.

New TV series social media conversations have declined by 52% this season versus a year ago, social insights firm Fizziology finds in an analysis of the 24 hours following a show’s network premiere.

Total social media mentions were 117,000 — down from the total of 243,000 for 2018 new series premieres. In 2014, total social media volume — 24 hours post-series premieres — was 932,060.

Through three weeks of the new season, there are fewer overall fall network TV series premieres — 15 versus 18 a year ago.

The bulk of social mentions went to CW’s "Batwoman" -- with 49,000. After this came CW’s “Nancy Drew” at 18,000.

A year ago, ABC’s "The Conners" was the top new show in a 24-hour period after its series premiere, with 100,000 mentions. In 2015, Fox’s "Scream Queens" had 900,000 mentions.

This year, after “Batwoman” in the third and fourth positions  were new ABC shows "Stumptown" at 9,000 and "Mixed-ish" with 8,000. Fox’s "Prodigal Son" came in at at 7,000, with NBC’s “Bluff City Law” at 5,000; CBS' "All Rise" with 3,000 and Fox's "Almost Family" also at 3,000.

CBS’s "Carol’s Second Act" and CBS’ "Bob Hearts Abishola," both came in at 3,000.

NBC’s "Perfect Harmony" scored 2,000, tied with Fox’s "Bless the Harts," and CBS’s "The Unicorn," which also came in at 2,000, followed by NBC’s "Sunnyside" with 1,000 and ABC’s "Emergence" at 1,000.

Looking at Nielsen-measured viewing, three CBS shows are tops among all new shows through three weeks: "All Rise" with 5.6 million total average viewers, "Carol’s Second Act" at 5.53 million, and "Bob Hearts Abishola" with 5.5 million.

NBC’s best result: was "Bluff City Law" at 4.2 million. ABC had its top show with "Kids Say the Darndest Things" at 5.2 million, while Fox's "Prodigal Son" scored 3.9 million. The CW’s "Batwoman" came in at 1.7 million, with "Nancy Drew" at 1.2 million.

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