- Start Your Mowers: Lowe's Lawn Evangelism
Marketing Daily, Sarah Mahoney - Saturday, April 13, 2013
While seasonal promotions are a given, retailers' spring fever seems a litt ...
- Spending Refunds? Companies Offer Tax Day Deals
Marketing Daily, Aaron Baar - Sunday, April 14, 2013
Electronics, meals, tattoos ... just a few of the things taxpayers a ...
- TWC Adds New Spots To 'Enjoy Better' Campaign
MediaDailyNews, Wayne Friedman - Friday, April 12, 2013
Time Warner Cable continues its "Enjoy Better" campaign with five new ...
- Spafax Promotes Three Execs
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Spafax Networks, WPP's digital-out-of-home media-buying division, today announced that three of i ...
- Modelo Gears Up For Cinco De Mayo
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2013
Corona Extra, Corona Light and Modelo Especial are using retail promotions ...
- McDonald's Intros Skylanders Happy Meal Promotions
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
Between April 12 and May 2 (while supplies last), each Happy Me ...
- Dos Equis Creates Early Cinco de Mayo Event
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
Dos Equis is certainly a leading beverage choice on this increasingly popul ...
- Lake Forest Markets Self
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 3, 2013
Lake Forest, Ill. officials say "Family, education, tradition and philanthropy" define t ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- Digital Promotions Spending To Hit $36.1B This Year
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
Local business spending on digital promotions will grow 12% to $36.1 billi ...
- Ikea Adds Free Umbrellas To Random Acts Effort
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2013
Ikea says it will give away free umbrellas outside its stores, ...
- Land O' Lakes Pinterest Promo Helps Fight Hunger
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2013
In the "Pin a Meal, Give a Meal" campaign, each time ...
- The Knicks Go To Instagram For Real Time Promo
Marketing Daily, Karl Greenberg - Wednesday, March 6, 2013
On Thursday night the NBA's New York Knicks are doing a promoti ...
- Infiniti Does Instagram Promo For Final Four
Marketing Daily, Karl Greenberg - Monday, March 4, 2013
Infiniti is running an Instagram promotion tied to the NCAA Finals, dangli ...
- Yogurtland Debuts 'Flavor Quest' App, Videos
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2013
Self-serve frozen yogurt chain Yogurtland has launched a "Flavor Quest" promotion featuri ...
- BAA Names New Chairman, Vice Chairman
Marketing Daily, Aaron Baar - Wednesday, February 20, 2013
The Brand Activation Association (formerly known as the Promotion Marketing Association) h ...
- Anomaly Sponsors Google Glasses Competition
Online Media Daily, Laurie Sullivan - Wednesday, February 20, 2013
Google has launched a competition sponsored by ad agency Anomaly to gi ...
- Social Media Fuels 'Fast & Furious 6'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Universal's "Fast & Furious" franchise has sold over $1.8 billion in ticke ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Virgin Mobile Encourages Pre-Valentine's Breakups
Marketing Daily, Aaron Baar - Tuesday, February 12, 2013
The pre-paid mobile carrier has marked Feb. 13 as "National Break ...
- Pizza Hut: Tweet For Last-Minute V-Day Gifts
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Fe ...
- Gevalia Offers Single-Serve Samples Via Facebook App
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
For Valentine's Day, Gevalia coffee is offering free samples of its n ...
- Fox Now App Promoted During TV Shows
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
Fox is now more heavily promoting its second-screen app Fox Now. Long-ter ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- For Epson, Valentine's Day Is About Pictures
Marketing Daily, Aaron Baar - Tuesday, February 5, 2013
The company is touting its "Epson Connect" cloud-based printing technology through ...
- NBCU Erects 'Roadblock' To Back Winter Games
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Looking to marshal a slew of assets to back its 2014 Wint ...
- Harley-Davidson Rides With Kid Rock For National Tour
Marketing Daily, Karl Greenberg - Monday, February 4, 2013
Harley is title sponsor of Kid Rock's "Rebel Soul" tour, which kick ...
- Is Aggregation The Right Approach?
Marketing: Causes, Paul Jones - Monday, February 4, 2013
In the holiday season, it's easy for a retailer to be involv ...
- Canned Foods Get Multi-Year Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 1, 2013
The campaign's kickoff includes a partnership with "The Chew," ABC's daytime fo ...