• by Wayne Friedman , April 12, 2013

Time Warner Cable continues its "Enjoy Better" campaign with five new TV spots, called "The Coach."

This second phase of its campaign, which started earlier this year, has former NFL coach Bill Cowher settling a fight between NFL wide receiver Victor Cruz, golfer Ian Poulter and Nascar driver Kasey Kahne.

Each one wants to watch a different sport and fights for the remote. Then Cowher arrives and distributes different devices showing how Time Warner Cable customers can get the most sports content on all types of devices at the same time.

The first phase of Time Warner's campaigns shows the cabler's differentiation and the benefits of switching to Time Warner Cable, with a "The Better Guarantee," a 30-day money-back guarantee.

The campaign will continue over the next several months.

“Coach Cowher is well positioned to be the personification of how Time Warner Cable operates as a company today,” stated Jeffrey A. Hirsch, executive vice president and chief marketing and sales officer of Time Warner Cable. “We are excited to have Coach Cowher on board and look forward to seeing how he inspires us to do better while motivating customers to experience the Time Warner Cable difference.”

Time Warner customers will have the chance to meet Coach Bill Cowher at local appearances and interact with him via social media.