- Satanic Versus
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
They say the devil is in the details, and in the followi ...
- Suzuki's U.S. Road Trip Promotes Halo Brand
Marketing Daily, Karl Greenberg - Tuesday, July 5, 2011
Suzuki has more reason than ever to talk up its auto busine ...
- Q&A: Boost VP Talks About Its Multi-based Strategy
Marketing Daily, Aaron Baar - Tuesday, June 21, 2011
In April, Boost topped the list of pre-paid companies in a rece ...
- JetBlue's Social Media Strategy Works
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 2, 2011
Social media means brand building for JetBlue, and the company is seriou ...
- Q&A With Homewood Suites's VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 1, 2011
Hilton's Homewood Suites has a 10-year veteran in the marketing driver's se ...
- Scarfing Up Social: First Wal-Mart, Then Tesco
Marketing Daily, Sarah Mahoney - Thursday, May 26, 2011
Last month, Wal-Mart spent $300 million to buy social media firm Kosmi ...
- Google To Publish ZMOT Ebook
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2011
At Google, Jim Lecinski, managing director of U.S. sales, became known ...
- DOA Q+A: Thomas Edison
Media Magazine, John Capone - Wednesday, April 13, 2011
Without the contributions of Thomas Alva Edison, it's been said, we'd a ...
- Q&A: Kim McCullough, Back At Land Rover
Marketing Daily, Karl Greenberg - Friday, May 13, 2011
Imagine being away from home for 10 years, coming back and findi ...
- What Gets People To Click On Paid-Search Ads?
SearchBlog, Laurie Sullivan - Wednesday, April 27, 2011
Ask.com turned the "Search" button into an "Ask" button Wednesday after tes ...
- Q&A: Why Americans Ignore The Food Pyramid
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2011
Melissa Abbott, director of culinary insights for the Hartman Group, says governme ...
- Q&A: Volkswagen Lines Up Big Campaigns
Marketing Daily, Karl Greenberg - Monday, April 4, 2011
The automaker is revealing "The 21st Century Beetle" with a world deb ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...
- Q&A: General Motors' Chris Perry Talks SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 15, 2011
"We are trying to engage people with our vehicles and our bran ...
- Suffering From Core-Product Neglect Syndrome?
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
Alex Hiam is this close to flinging his iPhone out the c ...
- Q&A: Time To Crank Up Online Psychographics
Marketing Daily, Sarah Mahoney - Saturday, February 12, 2011
As easy as it is to imagine that someone's online behavior tel ...
- Q&A II: GM's Ewanick, Perry On A Bigger Pond
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
In part two of an exclusive Marketing Daily interview, Joel Ewanick, C ...
- Q&A: GM's Ewanick, Perry Dish On Global Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
"There will definitely be a global core strategy that everyone adheres ...
- Tepid Recovery Requires Small Formats, Big Thinking
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling ...
- Q&A: Monster Cable On Social Media Strategy
Marketing Daily, Aaron Baar - Friday, January 28, 2011
"There's only a few departments that don't benefit from improved customer servic ...
- Q&A On Shopper Marketing: Focus On Women
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2011
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnic ...
- Mobile Advertising Could Become Answer To Sustainable Growth
Online Media Daily, Laurie Sullivan - Wednesday, January 19, 2011
Mobile gives Google "long-term growth insurance." That's how iSuppli's research group I ...
- Q&A: Crabtree & Evelyn Dials Up Digital, Direct
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that whi ...
- Q&A: Cadillac Is Defining Luxury On Its Own Terms
Marketing Daily, Karl Greenberg - Thursday, January 6, 2011
The ads use the "New Standard of the World" tagline by Fallo ...
- Virtual Round Table
Media Magazine, Michael J. Wolf - Monday, August 15, 2011
When MEDIA wanted to know how Madison Avenue's top brass were transformi ...
- DOA Q+A: David Ogilvy, Advertiser
Media Magazine, Carrie Cummings - Monday, August 15, 2011
What would Ogilvy do? At the height of his reign on Madis ...
- Exit Interview: Michael J. Wolf
Media Magazine, Editors MEDIA - Monday, August 15, 2011
For years, you've operated behind the scenes influencing the media and marketi ...
- Post Exit Interview: Dale Herigstad
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
In the year since Dale Herigstad guest-edited MEDIA, a lot has change ...
- Exit Interview: Carl Marci, M.D.
Media Magazine, Carrie Cummings - Wednesday, April 13, 2011
If you've read thus far, you already know a lot about D ...