- Q&A: 360-degree VR Just Tip Of The Iceberg
Marketing Daily, Aaron Baar - Thursday, March 16, 2017
Brightline Interactive CEO/CCO Erik Muendel and Principal Tyler Gates speak with "Marketi ...
- Q&A: To Beat Amazon, Stores Go Whole-Hog Analog
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2017
At one end, Amazon and pure-play e-commerce sites dominate. At the othe ...
- OmniVirt's Michael Rucker On Virtual Reality
Marketing Daily, Aaron Baar - Wednesday, December 28, 2016
The technology's ability to immerse consumers into a new world in whi ...
- Q&A: Walgreens Walks ConnectedHealth To Next Level
Marketing Daily, Sarah Mahoney - Friday, December 16, 2016
Greg Orr, vice president of digital health at Walgreens Boots Alliance, tel ...
- Who Watches The Watchmen: A Conversation With Former Nielsen 'Watch' Chief Dave Thomas
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
During his tenure as president of Nielsen Media Client Services, Dave Thom ...
- Wrangler Selling Gen Y On 'Authenticity Chic'
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2016
Its new marketing strategy is to get even bigger for its britche ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Stores Adapting To Endless Back-To-School Pressure
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2016
Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte ...
- From Walmart To Whole Foods, Shifting Sands For Food Shoppers
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2016
"Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analys ...
- ASKfm Redesigns Q&A Site To Attract Teens, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
Dublin-based ASKfm, an IAC/InterActive Corp. company, has released the next version ...
- Buick's DiSalle Talks Luxury, Perception, And Authenticity
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2015
Buick is the best automotive brand you don't know enough about. Y ...
- adMarketplace: A Look Inside Native Advertising
SearchBlog, Laurie Sullivan - Friday, October 23, 2015
A variety of companies known to support paid-search advertising have opted ...
- Search: How To Optimize FAQ Pages
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 24, 2015
Brittney Sheffield explains how to optimize Frequently Asked Questions pages. She believ ...
- Real-Time With AOL's Gallagher On The Millennial Media Purchase
RTBlog, Tyler Loechner - Friday, September 4, 2015
Nearly a decade after acquiring one of the (then) biggest mobile ...
- Marketron CEO Haley On 'Programmatic Radio'
Around the Net in Real-Time, Tyler Loechner - Friday, August 7, 2015
Marketron President and CEO Jeff Haley spoke with eMarketer about programmatic radio. “T ...
- Search: Questions For Answers
Show Daily, Laurie Sullivan - Thursday, June 11, 2015
Consumer Behavior as Search Engines Lose their Interface panelists Thursday at t ...
- Where's Your Social Proof?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, June 1, 2015
Most marketers still operate from the premise that brand awareness and preferen ...
- For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2015
To find out what this batch of newly minted graduates expects fr ...
- Data Drives Travelers
Marketing Daily, Ken Beaulieu - Tuesday, May 19, 2015
The push by businesses to become more "data-driven" is a trend th ...
- Q&A: Vonage CMO Ted Gilvar On Move Into Cloud-based Business Services
Marketing Daily, Aaron Baar - Monday, May 11, 2015
CMO Ted Gilvar says he's ready to begin showing the owners ...
- An Eye For Effective Marketing
Marketing Daily, Ken Beaulieu - Friday, May 1, 2015
As director of digital engagement and social media at CDW, Lauren McCadn ...
- OnStar Expands Beyond Advisors By Adding Value And Surprises
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
Like every automaker, General Motors has been moving hard and fast ...
- Retail Brands Have Unique Opportunities For Leveraging Social Media
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2015
KEY LARGO, Fla. - Douglas Cohen, manager, digital marketing and SEO ...
- Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands up ...
- Q&A: Cadillac's Ellinghaus Talks About The Big Picture
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
The "Dare Greatly" campaign (via Publicis, NY) is intended to be uniqu ...
- Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2015
Tim O'Sullivan, recently tapped as managing director for North America for Labstor ...
- Q&A: Jeremy Tucker Wants To Keep Nissan Living Large
Marketing Daily, Karl Greenberg - Friday, April 10, 2015
Nissan's racing program was a co-star with the new Maxima in Nissan ...
- Ford's Odell Talks Global Performance And How Focus RS Will Help
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2015
"Marketing Daily" caught up with Stephen Odell, who switched places with J ...
- The Dark Side Of E-Commerce
Marketing Daily, Ken Beaulieu - Wednesday, April 8, 2015
"2014 was a year of enlightenment for e-commerce that will precipitate seism ...
- Real-Time With Weaver On The 'In-House' Trend In Programmatic
RTBlog, Tyler Loechner - Tuesday, April 7, 2015
While serving as managing director of the Mindshare trading desk, Joe Weav ...