- Marketers Try Weird Flavors
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Have a bacon milkshake, or a bacon-flavored chocolate bar, or PB&J vodk ...
- Marketers Pile On Olympics 100-Day Countdown
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
With just 100 days left until the Summer Olympics in London, markete ...
- Starbucks Lets Rewards Members Direct Its Donations
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Starbucks has introduced a program that enables My Starbucks Rewards members ...
- Appeal of QSRs' Kids' Meals Declining
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Visits to fast-food restaurants in which kids' meals were purchased fell ...
- Doritos Locos Boost Taco Bell's Buzz
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Taco Bell's new Doritos Locos menu item appears to be driving ...
- Pizza Hut UK Debuts Hot Dog Stuffed Crust Pizza
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 11, 2012
Despite the fact that the prevalence of obesity in England has mo ...
- Burger King's Real Problems
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Burger King can't get arrested. Forbes contributor David Vinjamuri writes that t ...
- Court Dismisses Happy Meals Suit Against McD's
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2012
A San Francisco judge has dismissed a proposed class-action lawsuit aimed ...
- Burger King, Going Public, Has It McDonald's Way
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 4, 2012
The clever lede on Candice Choi's AP story was oft repeated ...
- Burger King Rolls Out Menu Expansion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Burger King Brands Inc. is rolling out the broadest expansion of fo ...
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Shooting for a campaign featuring model Kate Upton finished just two wee ...
- India Goes After U.S. Junk Food
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 2, 2012
Major U.S. junk food brands are the focus of a truth ...
- Chick-fil-A To Launch Food Truck
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
In April, a franchisee will launch Chick-fil-A's first food truck that wi ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Starbucks Learns You Can't Please Everyone
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Starbucks has the vegan community seeing red over what it recently beg ...
- Coffee: What's The QSR/At-Home Crossover?
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Fully 61% of people who frequently drink coffee at home (four ...
- Bojangles Unleashes 'Chicken Cops'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers ...
- Wendy's Names P&G Veteran As Its New CMO
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
Wendy's has hired Craig S. Bahner, a 20-year veteran of Procter &am ...
- Chipotle Recycles Billboards For Earth Day
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
Fans who buy a bag -- selling exclusively on Chipotle.com ($18) ...
- McDonald's COO Thompson To Succeed CEO Skinner
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
McDonald's Corp. CEO Jim Skinner, 67, will retire on June 30, a ...
- Starbucks Opens Juice Store
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
This week Starbucks opened its first retail store, Evolution Fresh, that h ...
- Starbucks Deal Adds Jolt To Single-Serve Coffee
Marketing Daily - Top of the News, Thom Forbes - Friday, March 9, 2012
Who knew there was a huge market out there for yet anoth ...
- Big Mac Drives Home Its New Happy Meals Message
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 7, 2012
Today's the big day. Nah, we're not talking about Apple's new iPa ...
- Yum Won't Open KFC In Iran
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Yum Brands Inc. denied reports Monday that its KFC brand authorized ...
- The McRibster Returns
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Every time McDonald's trots out its McRib sandwich, fans clamor for t ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Krispy Kreme Hits Road To 'Glaze The Nation'
Marketing Daily, Karlene Lukovitz - Thursday, February 23, 2012
Over the next year, brand ambassadors will make stops from coast ...
- Arby's Goes To Crispin From BBDO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
Arby's, a client at the Omnicom agency since the end of 201 ...
- Taco Bell Has New Slogan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Adios, "Think outside the bun," hola, "Live mas." It is meant ...
- Starbucks Valentines App Still Live
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 15, 2012
Cads: it's not too late to give a virtual Valentine's Day gif ...