- Circle Or Prophecy: Howard Schultz' Vision Prevails
Marketing Daily - Top of the News, Thom Forbes - Monday, March 21, 2011
A prima facie case for the genius of Howard Schultz can ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- Starbucks Reportedly Exploring Buying Peet's
Marketing Daily, - Thursday, March 17, 2011
Starbucks has recently been in talks with Peet's Coffee & Tea ...
- Jamba Launches Fruit/Veggie Smoothies
Marketing Daily, - Tuesday, March 15, 2011
The Jamba Juice restaurant chain has launched Fruit & Veggie Smoothies, position ...
- Starbucks, Green Mountain In Single-Serve Deal
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
So much for the speculation as to whether Starbucks was cooking ...
- Burger King Offering Stackers Starting At $1
Marketing Daily, - Wednesday, March 9, 2011
Burger King is enhancing its value menu by offering stackers -- whi ...
- Quick-Serves Try To Push Language, Just Not Too Far
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Fast feeders are using words that imply things without implying them enou ...
- Former Starbucks Exec Now Opening Eye Banks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Tim Schottman, former director of North American operations at Starbucks, knows abo ...
- Subway Beats McD's To Become World's Largest Chain In Units
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Subway is now the world's largest restaurant chain in terms of unit ...
- Subway Debuts Student-Created Web Series
Marketing Daily, - Wednesday, March 2, 2011
Subway is this week launching two Web series created by the winne ...
- No Room For Ronald McDonald At Grownups Table
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
McD's is putting the clown aside for now as it focuses ...
- Arby's Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Arby's new campaign shows how its food puts people in a sangui ...
- McD's, Dunkin' Pair Social Media With Item Intros
Marketing Daily, Karlene Lukovitz - Monday, February 28, 2011
McDonald's is employing a cause-related promotion on Foursquare to promote its n ...
- Dunkin', Green Mountain Partner On Single-Serve
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
For Dunkin', the deal to sell prepackaged K-Cup portions of its brand ...
- Burger King Appoints European Market Chief
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
Burger King has tapped John Schaufelberger, who developed the Pizza Burger, ...
- Starbucks: Single-Serve Innovation In Works
Marketing Daily, - Monday, February 14, 2011
While cautioning that it is still very much in the nascent developme ...
- Jack Daly, McD's Global PR Chief, Dies
Marketing Daily, - Monday, February 7, 2011
Jack Daly, SVP of corporate relations and chief communications officer for McDonald ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- Taco Bell's Meat Is Par For The QSR Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
A lawsuit that has consumers wondering what's in the taco shell ...
- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- Starbucks: Input Costs To Impact Earnings
Marketing Daily, - Friday, January 28, 2011
Starbucks reported a 44% gain in net earnings for its fiscal fir ...
- McDonald's Hires Chief Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
McDonald's has appointed Kevin Newell to be global chief brand officer. ...
- Taco Bell Files Counter-suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Angry about a lawsuit claiming it doesn't use beef as a fillin ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- McD's Recognized For Advancing Women
Marketing Daily, - Tuesday, January 25, 2011
McDonald's, Kaiser Permanente and Time Warner Inc. have been chosen as th ...
- Prices Heading Up at McDonald's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a f ...
- Alabama Law Firm: 'Show Me The Beef, Taco Bell'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Whatever it is, it's not beef, according to Montgomery, Ala.-based law fi ...
- Papa John's, Intel Avoid Super Bowl This Year. Why?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
Even though in October Fox said all ad slots were sold o ...
- H&R Block, GM, Wrigley, Taco Bell Don't Want 'Skins' In The Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
The new MTV show "Skins" is proving to be a bit t ...