- Effies: Unilever, McDonald's 'Most Effective'
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
Unilever won big in Cannes, grabbing the most-effective advertiser title in t ...
- Everybody's Dishing On BK's Bacon Sundae
Marketing Daily - Top of the News, Thom Forbes - Monday, June 18, 2012
If the lesson of Burger King's introduction of a 510-calories Bacon Sund ...
- BK Brings On The Bacon...Sundae
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Burger King is launching an ice cream sundae that adds bacon ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Taco Bell Goes Upscale
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Taco Bell is debuting a more refined Cantina Bell menu, via ...
- Starbucks Sorry For Irish Twitter Bomb
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 6, 2012
Oops. Starbucks has apologised after the coffee shop chain invited its near ...
- Dunkin' Dazzles Broadway, With Hal Prince On Board
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2012
It's a scenario that is somewhat evocative of the book for ...
- Jamba Juice In Rock 'N' Roll Marathon
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
The national fresh-squeezed fruit drink destination will bring its "Live Fruitfully" mant ...
- McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Top of the News, Thom Forbes - Friday, May 25, 2012
In his run-up to the McDonald's annual meeting, which was held ...
- New McDonald's CEO Steps In
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
Don Thompson steps in as McDonald's CEO next month. He will beco ...
- Hardee's, Carl's Jr. Tout Spiderman
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
Carl's Jr. and Hardee's have teamed up with Sony Pictures for "T ...
- Taco Bell Burrito With MLB, Sony's PlayStation
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
The fast-feeder is unveiling on May 23 a Beefy Nacho Burrito a ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Dunkin' In First Product Launch Via Twitter
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
From May 21 through May 24, Dunkin' is running a "Mocha MaDDne ...
- Subway Has Expansion Plans
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Subway said it plans to open 1,200 new North American locations th ...
- Management Changes At Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
Starbucks Corp. has outlined shifts to its management team. Among the change ...
- Improved Sales Help Put Burger King In the Black
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Long-struggling Burger King is making turnaround progress. ...
- Starbucks Invents Lingo For A Reason
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 10, 2012
Most Starbucks consumers use Starbucks lingo. A leadership expert says that th ...
- McDonald's Launches Healthy Fizz In UK
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
McDonald's is stepping up efforts to dispel perceptions that it sells unhealt ...
- 'Better' Results Aren't Good Enough For Wendy's
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 9, 2012
In this "what-have-you-done-for-me-lately" world of ours, the headlines tell us that Wa ...
- Domino's Adds Gluten Free Pie
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Domino's plans to sell a pizza made with a gluten-free crust, joini ...
- Dunkin' Making 'Men In Black' Donuts
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 7, 2012
Dunkin' Donuts is promoting menu items with tie-ins to "Men In Bla ...
- Roti Mediterranean Is One To Watch
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 4, 2012
Are Americans turning into Mediterraneans, as news of the salubrious influence felafe ...
- Burger King To Go Cage-Free
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 26, 2012
Burger King will stop using suppliers who put chickens and pigs ...
- Carvel Gets Redesign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 25, 2012
Carvel Ice Cream has debuted a new "classic cool" look including ...
- Starbucks To Open Cafes at Disney Theme Parks
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Starbucks will soon open cafes in all theme parks at Disneyland Reso ...
- Dogs, Bugs, And Bad Buzz
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
Here's an interesting review of how social media in two cases c ...
- McDonald's' U.S. Comp Sales Up 8.9% In Q1
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
An 8.9% jump in U.S. comparable-store sales contributed to a global comparab ...
- Starbucks Ditches The Bugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Vegan consumers have protested Starbucks' use of cochineal, the red substance fr ...